Associate Marketing Communications Manager (Hybrid)

Stryker•Portage, MI

21h•Hybrid

About The Position

As the Associate Marketing Communications Manager, you will coordinate the development of advertising/marketing communications materials to effectively represent the products, services, brands, and/or the organization to customers and prospects. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services, and brands.

Requirements

Bachelor's degree
6+ years of professional work experience

Nice To Haves

3+ years in Med device/regulated industry
Experience developing omnichannel communication plans and supporting tactics for product launches
Agency management
Experience working within a large matrixed organization
Experience with Canva, Adobe Suite, and marketing communications design tools
Microsoft Office suite

Responsibilities

Assess competitive insights and adjust messaging, strategy, and tactics
Develop persuasive, benefit-driven messaging for different customer groups in alignment with their needs
Write and communicate key documents: business reviews, marketing strategies, proposals, and recommendations
Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Assist in the development and execution of Commercialization Plans for launches and Annual Marketing Plans
Apply clinical knowledge in combination with technical knowledge to develop unique and enticing assets for the sales team
Ability to identify sales needs based on feedback and the current landscape
Leads, develops, and executes communication strategies that drive the strategic plan for the product and/or portfolio
Leverage the different marketing channel strategies and make strategic channel decisions based upon ROI, and track the impact
Write and edit publishing materials, scripts, or other communication media
Lead with assistance in the development of marketing copy or promotional text for specific types of publications
Analyze own assignments and work environment for creative changes
Contribute to and encourage new ideas; builds on suggestions of others
Make oral presentations and write reports needed for own work. Receive feedback without defensiveness and use it for improvement.
Prepare and deliver formal presentations internally and externally
Organize key points and supporting information for a topic as appropriate for the audience
Experiment with new and innovative concepts and design principles to maximize impact
Explain common design problems and potential considerations
Develop potential alternative delivery mechanisms for internal communications
Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Lead cross-divisional collaboration to align on key events/tradeshows. Manage and maintain show calendar and budget. Lead ROI program that includes tracking leads post-show.