Associate Manager, PR & Partnerships

Ocean Spray Cranberries•Boston, MA

1d•Hybrid

About The Position

Ocean Spray is hiring for a(n) Associate Manager, PR & Partnerships! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. Position Location: We're all about flexibility! This will be a hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote. The Partnerships & PR Associate Manager will support how Ocean Spray earns attention, relevance, and social conversation through culture-driven partnerships and earned-first Public Relations (PR). This role shifts PR from a traditional press function to a socially fueled engine for cultural relevance, supporting product launches, event activations, brand storytelling, and long-term Ocean Spray fandom. This role will aim to be a strategic connector across brand, social, influencer, and external partners. This role identifies and activates ideas that people want to talk about; ensuring Ocean Spray shows up in culture in ways that feel timely, modern, and true to the Masterbrand.

Requirements

3-5 years of experience in Public Relations; with experience in partnership marketing, integrated campaigns, social media and influencer relations (preferably agency background)
Bachelor’s Degree
Strong familiarity with major social platforms (Instagram, TikTok, YouTube, X and emerging platforms) and how content earns attention across them
Ability to identify cultural moments and translate them into earned PR and partnership opportunities
Understanding of timeline and workback plan management for campaigns or announcements
Strong writing skills and communication skills
Proven ability to collaborate cross-functionally in a fast-paced environment
Proficient in Office Suite: Power Point, Excel, Word, etc.

Nice To Haves

Agency Background
Experience with other consumer packaged goods or food and beverage clients is preferred

Responsibilities

Earned PR & Agency Management Support the day-to-day management of Ocean Spray’s Public Relations with a focus on earned social conversation, cultural relevance, and brand storytelling
Develop ad hoc and long-term PR strategies that support new product launches, messaging strategy, cultural moments, and award recognition
Ensure PR programs are designed to travel across social, influencer, and owned channels
Partnerships & Cultural Activations Support the pitching and execution of external brand partnerships that drive cultural relevance and earn attention for Ocean Spray
Help support the evaluation and development of new and current partnership opportunities that strengthen brand personality, support product priorities, and create cultural impact
Ensure partnerships ladder up to Masterbrand strategy and/or campaign priorities
Creative & Cultural Strategy Stewardship Support the stewardship of Masterbrand creative across partnerships and PR activations
Use PR and partnerships as tools for culture-hacking, not trend-chasing
Partner cross-functionally to deliver fully integrated activations across social, influencer, experiential, retail, and paid (when needed)
Stay deeply connected to cultural trends, creators, platforms, and emerging behaviors
Proactively bring forward ideas that connect Ocean Spray to moments consumers care about
Budget & Planning Ensure PR and partnerships are integrated into the holistic marketing plan
Own and manage partnership and PR budgets, including contracts and fulfillment

Benefits

Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental and Vision insurance
Health savings account
Flexible spending account
Life and accident insurance
Employee assistance program
Telehealth services
1:1 health coaching
Supportive benefits for all the stages of your life
401(k) with up to 6% Company matching; additional potential discretionary match at year-end
Short-Term Incentive/Performance bonuses
Flexible scheduling options
Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
Holiday pay for 12 holidays
Career development and growth opportunities
Tuition/Education assistance programs
Access to LinkedIn Learning
Scholarship programs for children of employees
Parental leave
Bright Horizons Family Solutions – Back-up care, tutoring, etc.
Adoption assistance
Bereavement leave
Up to $300 fitness reimbursement
Up to $300 massage reimbursement
Employee appreciation events
Employee discounts
Charitable giving