Associate Manager, Omni Marketing

Keurig Dr Pepper•Saint Paul, MN

49d

About The Position

The shopper's journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow, all of which require a seamless experience and voice to meet that shopper's needs.â¯ To meet this changing landscape, Keurig Dr Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today's omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world. As the new KDP Associate Manager of Omnichannel Marketing for Target and Amazon, you will be responsible for leading the Omnichannel & eCommerce discipline for KDP within the Target and Amazon customer team. And as part of the KDP Connected Media team, you will help strategically plan and activate the Target and Amazon portion of our Integrated Brand Campaigns, with day-to-day focus on KDP's US Refreshment Beverage (USRB) categories & brands. The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset. Someone who is ready and willing to roll up their sleeves to solve problems, celebrate success, and share learnings with cross-functional partners along the journey. You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in-app, and in-store. Strategic Marketing Expectations: Think: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Target and Amazon. Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams Do: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search. Share: Proactively share best practices with peers and cross-functional partners Be: The internal and external face of KDP's Omnichannel team at one of the country's most critical and fastest growing Omnichannel retailers, Target and Amazon. Digital Marketing Responsibilities: Shopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Target and Amazon Deep Customer Expertise: Target and Amazon Platform expert at audience creation, analyzing program performance, and unlocking value-added opportunities to drive conversion of KDP products at Target and Amazon Desired Outcome: Create world-class in-store marketing activities that drive conversion at Target and Amazon and exceed KPIs across the shopper journey eCommerce Responsibilities: Amazon Marketing Cloud Proficiency: Leverage Amazon Marketing Cloud and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics. Digital Shelf Expert: Deploy your deep knowledge of how the Target and Amazon algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies Share of Voice Expert: Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates Desired Outcome: Drive winning eCommerce growth at Target and Amazon

Requirements

Bachelor's degree and minimum 3 years of shopper marketing/omni marketing/eCommerce experience.
Proven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results
Previous successful experience with Target and Amazon mandatory.
Experience in a "Fortune 500" company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries
Well-organized, disciplined planner and leader of change
Business acumen that drives data-led opportunity and decision making
Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
Strategic thinker with strong negotiation, presentation and communication skills
Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence

Responsibilities

Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Target and Amazon.
Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams
Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search.
Proactively share best practices with peers and cross-functional partners
Be the internal and external face of KDP's Omnichannel team at one of the country's most critical and fastest growing Omnichannel retailers, Target and Amazon.
Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Target and Amazon
Target and Amazon Platform expert at audience creation, analyzing program performance, and unlocking value-added opportunities to drive conversion of KDP products at Target and Amazon
Leverage Amazon Marketing Cloud and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics.
Deploy your deep knowledge of how the Target and Amazon algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies
Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates