Associate Manager, Lifecycle Marketing
About The Position
Who we are: MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours. Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss. We're a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you're interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day's work—we invite you to apply. We are looking for more than what a resume can show. If you don't have the exact experience or skills, but think you'd be a great addition to MasterClass, please apply for the role. Snapshot of the Role: Lifecycle marketing plays a crucial role in the continued success of MasterClass. This individual will have the opportunity to follow the journey of our users and make pivotal contributions across communication channels for our consumer audience across our various product offerings.. They will be joining a team of highly skilled and motivated marketers and will work cross-functionally with Product, Marketing, Data, Engineering, and more.
Requirements
- 3+ years of lifecycle marketing experience, or similar
- Experience in a major Email Service Provider (ESP) - Iterable is a big plus
- Solid foundation of collaborating with a variety of teams in a fast-paced tech-focused environment
- Familiarity with the technical tools/languages (HTML, CSS, Javascript) that are the foundation of lifecycle campaigns
- Solid understanding of key marketing metrics and ownership of campaign analysis
Responsibilities
- Create programs/campaigns personalized to various customer cohorts and aimed to drive acquisition and engagement.
- Manage various functions of lifecycle marketing including but not limited to the creative brief process, messaging/content direction, audience segments, product alignment, launch updates, team quality assurance, data integrity checks, and approvals with stakeholders
- Own end-to-end analysis of campaigns, leveraging findings to inform next steps and future strategy
- Communicate key project updates, milestones, success stories and failures of campaigns with leadership and cross-functional partners
- Conceptualize and own the experimentation strategy for acquisition and engagement, continuously iterating on ways to improve performance.
- Establish a strong rapport with internal cross-functional stakeholders (Product, Data, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and on-brand
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
