Associate Manager, Integrated Marketing Communications - BWW

Inspire•Brookhaven, GA

8d•Onsite

About The Position

This role will serve as a key part of the Integrated Marketing Communications team, leading briefing, creative development and traffic of social and digital advertising designed to drive consideration and conversion for the Buffalo Wild Wings brand. The ideal candidate thrives in a fast-paced environment, juggling multiple projects with enthusiasm and a detail-oriented mindset. This full-time position reports to Manager, Integrated Marketing Communications and sits within the IMC group of the Buffalo Wild Wings marketing team. The role is located at the Inspire Brands Global Support Center in Atlanta, GA. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.

Requirements

4 Year Degree Preferred
3-6 Years of experience in Marketing
Team player; collaborative, trustworthy
Excellent oral and written communication skills
Ability to provide thoughtful, clear and actionable strategic feedback on creative
Understanding of current media landscape
Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
Excellent project management skills
Ability to make recommendations and decisions in a timely manner
Ability to work independently and as a member of a team.
Ability to work effectively in a fast-paced, ever-changing environment.
Time management skills.

Responsibilities

Brief and Creative Development Work directly with Maverick Studios (our internal creative agency) and Anomaly (our agency of record) to lead the development of digital and social advertising
Lead the development of briefs and briefing meetings
Evaluate creative to ensure it aligns with the brief and program objectives
Give strategic, clear and actionable written and verbal creative feedback
Lead the development of lo-fi social assets from concepting through production
Partner with cross-functional teams and creative agencies to ensure consistency across various advertising touchpoints
Provide recommendations on creative rotations and communications strategies
Be the source of social platform best practices, trends and competitive knowledge
Work with Maverick, MS&P and Biddable to traffic creative
Present creative in creative tabletops
Support advertising managers on 360 omni-channel programs (recapping creative feedback, competitive research for activation window briefs, leading food orders for productions etc.)
Lead the development of search and PMAX copy and assets
Support Manager, IMC on production budget tracking
Media Optimization and Measurement Work with our in-house biddable team to ensure we are keeping track of our media performance and optimizing accordingly
Understand tactical media plans and ensure we have the right mix of assets to adequately support our plans