Integrated Marketing and Communications Specialist

Veterans • Shrewsbury, MA

9d

About The Position

Veterans Inc., the largest provider of supportive services to Veterans and their families in New England, believes that because they were there when we needed them, we must be there now that they need us. Under the general supervision of the Sr. Manager of Fund Development, this position supports efforts in integrated marketing and communications across all departments and organizational goals.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field required.
• Minimum of 4 years of successful communications and marketing work.
• Minimum of 4 years working in a non-profit environment.

Nice To Haves

• Master's Degree preferred.
• 4 to 6 years preferred.

Responsibilities

• Develop and implement integrated marketing and communications strategies/campaigns aligned with organizational goals.
• Conduct market research, competitive analysis, and audience segmentation to inform strategy.
• Create annual and quarterly marketing roadmaps.
• Manage departmental messaging and communications, monitoring alignment between leadership and staff.
• Assist with the brand identity, messaging, creation/design, and distribution of marketing collateral, including digital copy, print materials (inserts, bi-folds, tri-folds, and posters), advertising, event announcements, and PowerPoint presentations.
• Manage and prepare staff for radio and television appearances, and newspaper/online media outlets.
• Primary point of contact for all media-related inquiries.
• In charge of developing and implementing social media strategies across multiple outlets with Marketing and Communications Specialist support.
• In charge of establishing communication and marketing plans for events, appeals, programming, etc.
• Support Development efforts as needed especially in the areas of event related fundraising, grant-writing, and the design and facilitation of the Annual Appeal.
• Facilitate organizational website design.
• Assist with writing letters and invitations for resource fairs and special events about our program and services.
• Assist with writing general thank-you letters and correspondence.

Benefits

• Comprehensive Benefits Package for FT employees includes:
• BCBS Medical, Dental, and Vision Insurance
• Employer Paid Short and Long-Term Disability and Life Insurance.
• $2500 Medical Opt-Out program if you have medical coverage through another source.
• Retirement Plan (403B) with a $2000 Match
• Flexible Spending Accounts
• Tuition Reimbursement Program
• Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level