Associate Manager, Influencer Marketing

dentsu•Los Angeles, CA

2d•$45,000 - $72,425•Hybrid

About The Position

This role sits at the foundation of influencer marketing management, playing an integral role on the team as the main point of contact for our influencer partners and making our campaigns successful every day. It provides the opportunity to get in on the ground floor and learn the ins and outs of the industry, all in a supportive, people-first environment on a team with ample growth opportunities. Key Accountabilities Supporting the Manager, Influencer Marketing with day-to-day management of influencer marketing campaigns. Identifying ideal influencer partners and owning relationships with them as we support clients in multiple categories (this includes daily communication / follow up, managing adherence to timelines and help troubleshooting as they develop and post content). The ability to identify and vet influencers who strategically embody campaign goals including brand safety, tone, and voice. With the support of your people leader, managing influencer negotiations and contracts with talent and their representatives while adhering to out-of-pocket budgets. Communicating with influencers/managers and internal finance teams to ensure timely completion of vendor forms, contract signatures, and influencer invoice processing. Setting up and managing campaigns in the Creator IQ platform. Managing day-to-day influencer activities including partner setup, briefing, content submissions and edits, and communications with other agency partners. Applying best practices and required client and FTC guidelines to ensure compliance. Gathering and organizing campaign data as part of the measurement/reporting process. Ensuring accurate invoicing for influencers at the close of each campaign.

Requirements

1 year minimum experience in influencer marketing, ideally at an influencer agency.
A background in advertising, communications or public relations is helpful.
Familiarity with performance metrics and measuring success against key client goals i.e. impression and engagement benchmarks.
Experience or interest in working in a fast-paced environment with multiple clients.
Familiarity with the tenets of influencer marketing and up to date on trends.
Proficiency with programs like PowerPoint, Word and Excel.
Strong attention to detail.
Strong verbal and written communication skills.
A team and people-focused attitude.
An eagerness to learn from others within all levels of the organization and grow in your role.
Comfort in a remote working environment.
Ability to be self-sufficient while being reliable throughout the day through various communication channels.
Open to coming into the office in select locations, if proximity allows.

Responsibilities

Supporting the Manager, Influencer Marketing with day-to-day management of influencer marketing campaigns.
Identifying ideal influencer partners and owning relationships with them as we support clients in multiple categories (this includes daily communication / follow up, managing adherence to timelines and help troubleshooting as they develop and post content).
The ability to identify and vet influencers who strategically embody campaign goals including brand safety, tone, and voice.
With the support of your people leader, managing influencer negotiations and contracts with talent and their representatives while adhering to out-of-pocket budgets.
Communicating with influencers/managers and internal finance teams to ensure timely completion of vendor forms, contract signatures, and influencer invoice processing.
Setting up and managing campaigns in the Creator IQ platform.
Managing day-to-day influencer activities including partner setup, briefing, content submissions and edits, and communications with other agency partners.
Applying best practices and required client and FTC guidelines to ensure compliance.
Gathering and organizing campaign data as part of the measurement/reporting process.
Ensuring accurate invoicing for influencers at the close of each campaign.