Associate Manager, HCP Digital Marketing (Remote/Flexible)

Insulet Corporation•Acton, MA

9d•Remote

About The Position

Insulet Corporation is one of the fastest-growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes. The Associate Manager, HCP Digital Marketing plays a critical role in delivering best-in-class digital experiences for healthcare providers (HCPs). This role supports the strategic vision of the HCP Digital Marketing team by owning day-to-day execution across email, web, and other owned digital channels. The ideal candidate is a hands-on marketing team player with strong technical aptitude, experience with and enthusiasm for social media marketing, deep attention to detail, a passion for optimizing content and workflows, and an ability to collaborate across teams to bring excellent communication to life. By partnering closely with the larger HCP marketing and medical affairs groups, other internal stakeholders such as IT and Salesforce Marketing Cloud teams, and external agencies, this team member helps ensure the seamless activation, maintenance, and optimization of Insulet’s HCP digital ecosystem.

Requirements

5+ years of digital marketing execution experience preferred, ideally supporting multiple stakeholders
Strong technical skills, including basic understanding of HTML, email service provider platforms, and web content management systems and workflows, excel fluency
Experience working with Salesforce, SF Marketing Cloud or similar CRM and email systems
Working knowledge of analytics platforms (GA4, Lookerstudio, Tsbleau, etc.) and ability to consolidate metrics in a meaningful way for reporting and interpreting data stories
Solid understanding of social media channels and their role in HCP engagement
Notable organization and project management skills with the ability to juggle multiple priorities in a fast-paced environment
Strong attention to detail and commitment to delivering high-quality, compliant digital content
Clear communicator, able to collaborate effectively across marketing, creative, technical, and regulatory functions
Comfort with hands-on digital execution; thrives in a role that blends operations, technology, and marketing
Experience working in highly regulated industries
Familiarity with design programs / Adobe creative suite for tactical requirements
Bachelor’s Degree
5 years of experience in digital marketing execution, including experience with email marketing platforms
Experience with website content management
Travel up to 25% of the time

Nice To Haves

Experience in healthcare, medical device, pharmaceutical, or agency supporting regulated industries
Experience supporting HCP-focused digital marketing initiatives
Experience with marketing automation, journey building, and segmentation
Familiarity with tagging, tracking, and analytics implementation for digital campaigns
Experience working at a high-growth or fast-paced organization
Graphic design experience, or other creative capabilities

Responsibilities

Support the development, execution and promotion of multi-channel digital campaigns (email, web, paid media, webinars and social) in alignment with HCP marketing strategy and business priorities
Build, QA, and deploy email campaigns; ensure flawless inbox experiences and own management of templates, list segmentation, dynamic content, and automations to optimize success
Manage content updates and enhancements across web pages in partnership with internal website and marketing teams
Coordinate the publication and management social content across relevant channels, notably LinkedIn
Contribute to digital content calendars, ensure version control and compliance, and asset organization to ensure alignment and efficiency
Assist with metadata, structured data, SEO and GEO, link tracking, and content governance to support performance measurement, analytics needs, and troubleshooting across digital channels
Deliver technical digital marketing support, ensuring timely and accurate development and deployments
Ensure digital content adheres to compliance, regulatory, and brand standards
Analyze, test & advise on optimizations / track and report on campaign performance, delivering actionable insights and recommendations to drive increased engagement and conversion
Monitor digital platforms for accuracy, functionality, and optimization opportunities
Stay up to date on digital best practices—especially within healthcare and regulated industries and social media trends
Help evolve digital processes, documentation, and playbooks to support team growth and operational consistency
Partner with larger marketing team to ensure campaign materials and timelines are aligned for successful activation
Act as a key liaison between strategy, creative, and technical teams to keep projects moving and channels performing