Senior Manager, HCP Marketing
About The Position
About This Role: The Senior Manager, HCP Marketing will play a central role in shaping HCP engagement for a key growth driver within Biogen’s North American Neuropsychiatry Franchise. This role supports the development of HCP brand strategy for an innovative product addressing significant unmet need in Postpartum Depression (PPD), with a strong focus on non-personal promotion and omnichannel engagement. We’re looking for a marketer who goes beyond strategy decks – someone who shapes the work, partners seamlessly with Medical, Regulatory and Legal, and ensures ideas translate into high-quality, channel-ready execution. You will define not just what we say, but how it shows up across the HCP engagement ecosystem, collaborating closely with Omnichannel Excellence (OCE) & Insights teams. This role is likely a strong fit if you: · Have built or optimized HCP marketing assets (emails, banners, websites, social, CRM journeys) · Are comfortable navigating Medical, Legal, and Regulatory feedback to land compliant, high-quality content · Enjoy rolling up your sleeves in execution as well as setting strategy · Can collaborate with agencies to shape creative and tactical approaches
Requirements
- Bachelor’s degree required; MBA preferred.
- 5+ years of pharma or biotech commercial experience, including at least 2 years in marketing (agency or consulting experience considered).
- Working knowledge of key digital channels (CRM/email, paid media, web) and how content must adapt to perform effectively.
- Excellent communication and presentation skills, with the ability to influence across functions and levels.
Nice To Haves
- Experience in Women’s Health or Mental Health.
- Launch experience, particularly with omnichannel campaigns.
Responsibilities
- Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email, digital, social, and web, ensuring a cohesive, insight-driven customer experience.
- Partner with OCE and Insights teams to translate strategy into engagement plans and optimize performance across channels.
- Develop and optimize content with Medical, Legal, and Regulatory, balancing compliance, accuracy, and channel-appropriate execution.
- Guide agencies and embed a test-and-learn mindset to improve content and engagement.
- Collaborate cross-functionally with Field, OCE, Insights, Market Access, Consumer, Corporate Communications, and Finance.
- Lead multiple complex initiatives simultaneously, driving alignment across stakeholders while maintaining strong oversight of execution.
Benefits
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
