Associate Manager, Experience Merchandising – Personalization

Inspire • Boston, MA

1d

About The Position

The Associate Manager, Experience Merchandising role will own personalized member marketing campaigns across all owned digital platforms – mobile app, email, push and .com. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. The company is made up of hundreds of thousands of team members who individually and collectively are changing the way people eat, drink, and gather around the table. Inspire's purpose is to ignite and nourish flavorful experiences. In an industry facing increasing disruption, Inspire's leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of their family of brands, they identified a common thread between their restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Their brands are diverse, distinctive, and fan favorites, and they seek those who provide something different than the norm.

Requirements

• 4 yr degree in business, marketing, or a related field
• 3+ years of experience in digital marketing, CRM/lifecycle marketing, e‑commerce, or a related optimization-focused role
• Strong analytical orientation with demonstrated experience using data to inform decisions and improve marketing performance
• Proven ability to collaborate effectively and influence cross‑functional partners
• Highly organized with strong attention to detail, planning, and prioritization skills

Responsibilities

• Lead creative strategy for targeted and personalized marketing campaigns, leveraging tools like Movable Ink to build dynamic content and optimize performance
• Ensure all personalized inbound member experiences complement outbound channels (email, push) forming a cohesive omnichannel journey
• Use data-driven insights to help define segmentation, targeting, and personalization strategies that increase engagement and conversion while optimizing marketing ROI
• Identify and implement test and learn opportunities in conjunction with CRM team to maximize segment performance against business objectives
• Manage pilot test for AI-powered personalization
• Collaborate with cross-functional partners, including eCommerce, CRM, Product Management, Customer Analytics, Campaign Programming, Brand Marketing and IMC
• Evaluate campaign performance to identify optimization opportunities and shape the evolution of future strategies and personalization roadmap

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level