Associate Manager, Digital Consumer Marketing

Conde Nast Digital•New York, NY

27d•$65,000 - $80,000

About The Position

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Job Description Location: New York, NY Associate Manager, Digital Consumer Marketing - Site Marketing | Consumer Revenue Why is the Associate Manager, Digital Marketing important? Reporting to the Manager, Digital Marketing, this team is charged with driving acquisition, engagement, monetization, and consumer revenue growth through full site funnel optimization. The Associate Manager is a critical member of the team responsible for overseeing the execution of our owned and operated marketing strategy for some of our biggest brands across the website, app, and digital marketing platforms. Highly engaged consumers have been and will continue to be the cornerstone of our successful media brands - regardless of platform. The Associate Manager will play a key role in helping to grow and monetize our digital audience through an iterative, data-driven test-and-learn approach. The Position: The Associate Manager will be responsible for overseeing the end-to end execution of the Consumer Revenue marketing efforts, owning the process from campaign set-up to QA. The Associate Manager will partner with the Marketing Manager to develop successful site full funnel marketing campaigns to grow acquisition through improved go-to-market strategy, A/B testing, and optimizations. The Associate Manager will collaborate cross-functionally with Consumer Revenue, Product, Edit, Audience Development, Data Science, and Creative teams to launch 360 degree digital marketing campaigns. A successful candidate will be an organized team player who can communicate and collaborate across departments and levels of the organization to assist with the deployment of marketing campaigns that maximize ROI and optimize user experience.

Requirements

Minimum of 1 to 3 years of relevant digital marketing, growth marketing, or subscriptions marketing experience as an individual contributor in a publishing, advertising, ecommerce or retail organization
Grasp of direct response marketing tactics that drive engagement and consumer purchases.
Analytical and data-driven
Familiarity with A/B testing
Careful attention to detail
Ability to learn quickly and adapt to a fast-paced environment
Ability to prioritize, multi-task, and work independently when necessary
Effective time management skills
Team-player with strong communication and problem-solving skills
Results-focused, with demonstrated ability to assess priorities and multi-task
Ability to navigate several internal processes, procedures and content management systems
Ability to become conversant and learn to use technology and marketing platforms and tools that can measure and drive marketing programs and conversions
Working knowledge of analytical tools such as Google Analytics, Adobe Analytics or similar tools
Facility with Google Suite (Sheets, Doc, Slides) and/or MS Office products (MS Excel, MS Word, MS PowerPoint)
Familiarity with workflow platforms like Workfront, Airtable, Basecamp or similar tools

Responsibilities

Own end-to-end site full funnel marketing campaign execution from set-up to QA for subscription acquisition.
Responsible for campaign measurement, reporting, and budgeting of daily performance and A/B testing against relevant KPIs and team goals of acquisition, CVR, engagement, and revenue.
Play a key role in growing and monetizing our identified and paid digital audience through an iterative, data-driven test-and-learn approach including segmentation, price testing, paywall testing, and order page/post-purchase optimizations.
Communicate channel and campaign performance on a daily, weekly, and monthly basis to cross-functional partners and key stakeholders.
Partner with the Creative Department in the project management and creative strategy (briefing, tracking, and delivery) of all digital campaign assets.
Collaborate with Marketing Manager and Editorial Brand Leads to maintain a consistent brand voice on site, organic social, email, app, and newsletter assets.
Project manage Marketing Operations Agency and Product team to ensure successful end-to-end site campaign set-up, deployment, and QA.
Assist with the development of marketing and go-to-market test strategy for some of our biggest brands, with focus on brand tentpole moments.
Keep your finger on the pulse of the competitive and market landscape to help identify and recommend marketing opportunities.
Assist with ad-hoc written and analytical requests.
Maintain internal marketing line calendar and marketing operations launch calendar.