Consumer Digital Engagement Associate

Covenant Health•Knoxville, TN

About The Position

Responsible for developing and maintaining a digital engagement platform for Covenant Health that provides marketing automation. Will develop an execution plan consistent with the department's content roadmap and achieve overall communications goals and objectives, build brand awareness, amplify thought leadership, and grow our social media platforms. [email protected]

Requirements

Bachelor’s degree in Marketing or Digital Marketing required.
Three (3) years of professional experience in digital content marketing.
Hands-on experience creating content in WordPress or equivalent content management platforms with a thorough understanding of functionality and expected behaviors.
Understanding of digital marketing principles.
Experience in SEO strategy and implementation.
Experience with digital analytics concepts, including Google Analytics and report generation, and with ADA and Web Content Accessibility Guidelines (WCAG).
Proficient in Microsoft Office.

Responsibilities

Develops a recommendation for the best digital engagement platform for Covenant Health's needs that provides marketing automation through email, SMS, and other digital platforms such as Covenant Health's app.
Engages consumers through email by building communication campaigns.
Leads, develops, and manages digital strategies that impact patient experience, grow audience, and drive loyalty.
Researches and understands buyer personas per service line and develops.
Remains up to date with the changing rules and landscape of social media, ensuring that Covenant Health is constantly on the cusp of the newest features and implementations.
Maintains a consistent brand voice and tone for all digital content.
Assists with SEO strategy, implementation, and measurement.
Maps digital healthcare journey.
Ability to manage multiple requests and competing priorities under tight deadlines while consistently delivering high-quality results.
Ability to utilize creative thinking and innovation in problem solving.
Creates, manages, and evaluates ROI for system-wide digital media campaigns.
Follows policies, procedures, and safety standards.
Completes required education assignments annually.
Works toward achieving goals and objectives, and participates in quality improvement initiatives as requested.
Performs other duties as assigned.