Digital Marketing Associate Manager

Rehlko•Glendale, WI

About The Position

Rehlko is seeking a strategic, data-driven, and technically skilled Digital Marketing Associate Manager to join our Enterprise Digital Marketing team, with a dedicated focus on the Power Systems business. This role is ideal for a digital marketer who thrives in a fast-paced, collaborative environment and is passionate about leveraging analytics, technology, and innovation to drive measurable business impact. As the Product Owner for the Power Systems global websites, you will lead the strategy, planning, execution, and optimization of digital experiences that align with business objectives and brand positioning. You will be responsible for driving data-informed decision-making by analyzing user behavior, traffic patterns, and conversion metrics to identify opportunities for improvement. In addition, you will enhance SEO performance through rigorous keyword research, competitive analysis, and continuous monitoring of search trends, while leveraging AI-driven search and personalization to improve content discoverability and user engagement. This role also involves managing and optimizing digital platforms to increase traffic, engagement, and conversion rates, as well as monitoring performance dashboards to track KPIs, measure ROI, and communicate insights to stakeholders. Success in this position requires strong collaboration with marketing, product, and IT teams to implement data-backed strategies that improve digital experiences and deliver tangible business outcomes. Ideal candidates will combine strategic thinking with strong analytical capabilities, proficiency in digital marketing tools, and a passion for using data to shape impactful digital experiences.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
6+ years of experience in digital marketing, website management or product ownership.
Ability to define KPIs, measure ROI, and confidently present insights to stakeholders.
Excellent communication and collaboration skills with a global mindset.
Strong analytical skills and experience in technical SEO and analytics tools (e.g., Google Analytics, Semrush).
Solid understanding of digital platforms, integration technologies, AI and digital best practices.
Familiarity with AI-driven search, personalization strategies and advanced technical SEO.
Proven experience in product ownership and/or working within Agile/Scrum methodologies, including managing product delivery timelines.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Nice To Haves

Salesforce (Sales Cloud & Marketing Cloud) experience is a plus.
B2B experience in manufacturing sector.

Responsibilities

Website product ownership Lead the strategy, planning, execution, and optimization of global Power Systems websites to deliver seamless digital experiences aligned with business objectives and brand positioning.
Develop and present clear KPIs and measurable cost-saving projections to justify and guide the consolidation of websites into a unified global experience.
Own and manage the Power Systems digital roadmap, driving continuous improvement, innovation, and alignment with long-term product vision.
Serve as Product Owner for business-specific digital enhancements and agile team(s), ensuring solutions address business-relevant problems and deliver measurable value.
Foster strong relationships with cross-functional teams and key stakeholders to understand needs, remove barriers, and ensure successful collaboration.
Demonstrate strong communication skills to clearly express ideas, interpret feedback, and translate requirements into actionable plans.
Apply deep knowledge of B2B website operations and business processes to guide strategic decisions and optimize digital performance.
Analytics & SEO management Drive global website strategy and execution, including technical SEO and AI-powered search optimization to enhance discoverability and user experience.
Leverage analytics tools such as Google Analytics and Semrush to monitor performance, identify trends, and make data-driven decisions that improve traffic, engagement, and conversion rates.
Digital platform management Execute and oversee website translations, digital asset management and product updates, ensuring accuracy, consistency and compliance with GDPR and global standards.
Manage the Power Systems instance of Salesforce Marketing Cloud, driving consistent, compliant customer communications and maximizing platform capabilities to support business objectives.
Develop and implement strategies to fully leverage Marketing Cloud, enabling advanced segmentation, automation, and personalization to enhance customer engagement and deliver measurable ROI.