About The Position

As an Associate Manager, you will help develop audience-first strategies around key cultural occasions that meet the unique customer needs during these moments. In this role specifically, you will focus on reaching new and existing customers and identify ways to bring them to the platform with new intent. You’re excited about this opportunity because you will… Assess marketing opportunities and develop insights around Occasions (in partnership with Insights team), acting as the voice of the Consumer and expert for the Marketing organization Develop the Occasions strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach Work with Brand, Creative, Growth and Retention teams (the “how”) to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns Work with Analytics, S&O and channel teams to set the right goals and KPIs Develop tracker of campaign deliverables across marketing channels Track primary metrics across functions, reporting progress out to org and senior leaders Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams Stay current on marketing best practices, cultural trends and competitive landscape

Requirements

  • Bachelor’s degree or higher; MBA a plus
  • 5+ years of experience in B2C marketing, with a mix of performance, retention, and integrated marketing, including experience developing end-to-end marketing campaigns
  • Proven experience leading complex, cross-functional initiatives with heavy project management requirements — driving timelines, aligning stakeholders, managing dependencies, and ensuring on-time, high-quality execution
  • Acts as a strong accountability partner across Marketing, Creative, Ops, Analytics, and external partners — proactively identifying risks, removing blockers, and holding teams to clear deliverables and measurable outcomes
  • Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
  • The ability to connect with people, build relationships, and influence with authority
  • A strategic, business-minded approach; you identify trends in data and seek audience-first insights to inform decision-making
  • A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
  • An extraordinary bias for action; you’re dependable, self-motivated, and able to effectively manage multiple priorities simultaneously
  • A track record of driving and measuring business success through Marketing

Responsibilities

  • Assess marketing opportunities and develop insights around Occasions (in partnership with Insights team), acting as the voice of the Consumer and expert for the Marketing organization
  • Develop the Occasions strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
  • Work with Brand, Creative, Growth and Retention teams (the “how”) to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations
  • Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns
  • Work with Analytics, S&O and channel teams to set the right goals and KPIs
  • Develop tracker of campaign deliverables across marketing channels
  • Track primary metrics across functions, reporting progress out to org and senior leaders
  • Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams
  • Stay current on marketing best practices, cultural trends and competitive landscape

Benefits

  • comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching
  • 16 weeks of paid parental leave
  • wellness benefits
  • commuter benefits match
  • paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
  • medical, dental, and vision benefits
  • 11 paid holidays
  • disability and basic life insurance
  • family-forming assistance
  • a mental health program
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