As an Associate Manager, you will help develop audience-first strategies around key cultural occasions that meet the unique customer needs during these moments. In this role specifically, you will focus on reaching new and existing customers and identify ways to bring them to the platform with new intent. You’re excited about this opportunity because you will… Assess marketing opportunities and develop insights around Occasions (in partnership with Insights team), acting as the voice of the Consumer and expert for the Marketing organization Develop the Occasions strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach Work with Brand, Creative, Growth and Retention teams (the “how”) to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns Work with Analytics, S&O and channel teams to set the right goals and KPIs Develop tracker of campaign deliverables across marketing channels Track primary metrics across functions, reporting progress out to org and senior leaders Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams Stay current on marketing best practices, cultural trends and competitive landscape
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Job Type
Full-time
Career Level
Manager