Associate Manager - Brand Media & Performance Marketing

American Eagle Outfitters • Pittsburgh, PA

5d

About The Position

This position is responsible for supporting the planning, execution, optimization, reporting and analysis of Brand & Performance media, facilitating the cross-functional development of paid media creative, and owning media-driven creator programs. This position will support full-funnel media planning, helping to ensure a cohesive experience from upper funnel brand storytelling to lower funnel performance media.

Requirements

• Bachelor’s Degree with 3-5 years of retail or agency marketing experience.
• Knowledge of digital marketing best practices, including hand-on-keyboard management of paid social and/or display channels.
• Ability to independently work with business partners to prioritize day to day tasks.
• Self-motivated with critical attention to detail, deadlines and reporting.
• Ability to build relationships with cross functional teams.
• Strong analytical, prioritization, interpersonal, problem-solving, presentation, & planning skills.
• Strong verbal and written communication skills.

Responsibilities

• Support the seasonal media plan development & execution across brand channels including: Meta, TikTok, Snapchat, Pinterest, Display, CTV and others.
• Support the development of Brand Media testing roadmaps.
• Review Brand Media reporting to identify key performance drivers and translate data into actionable insights.
• Regularly collaborate with media AOR and key paid Social/display partners on performance, testing and optimization opportunities.
• Own all Brand Media invoicing, including creation of POs and accepting/reconciling all vendor invoices.
• Support planning and execution of performance channels including: Meta, TikTok, Snapchat, Pinterest, and Display/Retargeting.
• Own planning, execution, analysis and optimization of a subset of paid social/display channels (Snap, Pinterest).
• Perform regular campaign/account audits identifying testing opportunities and areas of improvement.
• Regularly collaborate with key paid Social/display partners on performance, testing and optimization opportunities.
• Collaborate across Brand & Performance teams to create cohesive brand storytelling and drive a full funnel audience approach.
• Own brand media seasonal creative requests and shot-list development, and ad-hoc performance creative requests.
• Partner with CFTs (brand management, production, creative) to establish media deliverable timelines to ensure on time creative delivery.
• Collaborate with CFTs (Organic Social, PR, etc...) on trends, product priorities and upcoming content that can be utilized in Paid Media.
• Own media-driven creator programs, in partnership with media AOR, to procure influencer content optimized for paid media performance.
• Collaborate with CFTs (Organic Social, Influencer, PR) to identify influencer content from across teams to utilize in boosted paid media campaigns.
• Collaborate with the influencer team regularly on content review/approval and to ensure all influencer best practices and AEO influencer guidelines are followed during content creation.
• Provide weekly reporting to CFTs on content performance and identify new influencer content opportunities.

Benefits

• health care benefits (including medical, vision, and dental)
• wellness benefits
• 401(k) retirement benefits
• life and disability insurance
• employee stock purchase program
• paid time off
• paid sick leave
• parental leave and benefits
• discretionary bonuses and other incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees