Performance Marketing Manager, Targeted Media
About The Position
The Performance Marketing Manager, Targeted Media role is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients
Requirements
- Ability to leverage AI for efficiency improvements or client experience enhancements.
- Extremely detail-oriented and able to manage multiple projects concurrently.
- Values building and growing relationships. Skilled at teaching and growing teammates.
- Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn
- Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.)
- Process driven and scale oriented.
- Skilled oral and written communicator with the ability to work with distributed teams to drive results.
- Knowledge and use of collaboration tools like JIRA, Confluence, etc.
- Thirst for knowledge and openness to learn.
- 3-5 years of experience in Marketing roles
- 2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.
- Bachelor’s degree in Business, Communications, or Marketing
Nice To Haves
- Familiarity with recruitment marketing and/or talent attraction is a huge plus.
Responsibilities
- Campaign Setup
- Work in platform to configure campaigns - set up budgets, targeting, creative, and run dates
- Validate budgets against allocated POs
- Partner with ad ops to install and configure pixels to track events and create remarketing audiences.
- Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals
- Deliver a seamless client onboarding experience for new accounts
- Write ad copy as needed to align with platform specifications and best practices
- Campaign Optimization
- Monitor ongoing performance to identify areas of opportunity
- Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
- Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately.
- Communicate with internal teammates to ensure ongoing campaign performance and updates are understood.
- Campaign Reporting
- Empower the Client Management Teams with updates and performance details
- Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
- Demonstrate media expertise in how data is understood and information synthesized to articulate a data story
- Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients.
- Drive standards into delivery and the team
- Establish and document key information about accounts and setups and ensure information is accurate and updated as needed.
- Establish and deliver against agreed-upon procedures to enable scale
- Monitor queue of work to ensure SLAs are met on assigned accounts
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What This Job Offers
Job Type
Full-time
Career Level
Manager
