Performance Marketing Manager — Media Buying

Excel

19h•Remote

About The Position

Are you a dynamic and data-driven Performance Marketing Manager seeking your next exciting opportunity in Media Buying? Join a team of A-level players and work remotely to propel growth in the Insurance industry. At Excel, we help insurance brands acquire the right customers at scale. The Performance Marketing Manager drives our mission by crafting and executing data-driven marketing campaigns across search and non-search platforms. This role focuses on identifying new growth opportunities to enhance campaign performance and profitability. The ideal candidate will be responsible for launching and optimizing campaigns across platforms including Google, Bing, and Meta, while ensuring scalability and best practices in campaign setup and structure.

Requirements

2–4 years of hands-on PPC experience in performance marketing
Proven success managing campaigns with $50K+ monthly spend
Proficient with Google Ads, Microsoft Ads, and campaign management platforms
Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
Comfortable working independently in a fast-moving, remote environment
A process-driven, analytical marketer who thrives on deep work and measurable results
Precise, organized, and obsessive about improving key performance metrics
Constantly testing, optimizing, and refining every campaign detail
A no-nonsense communicator who values clarity over fluff
Highly independent, proactive, and quietly competitive
Naturally curious — always researching, learning, and uncovering insights others miss

Nice To Haves

Experience in insurance and/or lead generation is a bonus

Responsibilities

Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms.
Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
Conduct deep data analysis to guide bidding, segmentation, and creative testing
A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
Research new keyword opportunities and emerging SEM trends
Document learnings and present structured reporting to leadership
Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives