Associate Manager, Brand Marketing

NBCUniversal • New York, NY

8d • $65,000 - $80,000 • Hybrid

About The Position

Job Purpose: The Associate Manager, Brand Marketing will report to the Director of Brand Marketing & Growth and help launch key Bravo series by crafting comprehensive marketing campaigns and tapping into Bravo’s passionate fandom to create brand-elevating experiences that are scalable and monetizable. The Associate Manager will support a highly motivated marketing team in concepting, developing and executing campaigns and experiences by working with cross-functional teams in the Universal Television Entertainment Group and external partners. The ideal candidate is a proactive and detail-oriented self-starter who excels in a fast-paced setting, thinks creatively and strategically, and has a strong passion for television entertainment and marketing.

Requirements

• Bachelor's Degree
• Strong proven problem-solving capabilities with the ability to act efficiently
• Familiarity with Slack and Microsoft Office products (Word, Excel, PowerPoint, Teams, Outlook, etc.) and Slack
• Minimum 3 years of applicable experience in marketing, advertising, promotions, experiential events, and/or television/entertainment

Nice To Haves

• Diligent and resourceful critical thinker who maintains a strong sense of ownership, proactivity and accountability with a curiosity to learn new things and processes
• Excellent communicator with strong written and verbal skills, including an ability to communicate effectively at an executive level
• Extraordinary attention to detail
• Ability to respond to needs quickly and adapt accordingly to fast paced and variable projects
• Personally, and professionally self-aware and emotionally intelligent maintaining a calm, friendly and professional demeanor at all times
• Collaborative with a can-do attitude and a team player who builds effective working relationships and is solution-oriented
• Listening skills including the ability to understand and complete assignments with minimal follow up from management
• Preferred candidate should demonstrate a hands-on approach to on-site work and exhibit flexibility for travel requirements
• Must exercise a high level of discretion in handling confidential and sensitive information
• Experience with budget coordination, project management, basic administrative tasks, and presentation building
• Genuine interest in TV entertainment across multiple genres with a passion for pop culture

Responsibilities

• Help develop buzzworthy, innovative and monetizable experiences (like BravoCon, Watch Party by Bravo, etc.) and 360-degree marketing campaigns to support Bravo programming and brand initiatives, including but not limited to on-the-ground activations & events, content development and licensing partnerships
• Work collaboratively with various internal departments in executing all aspects of campaigns (brand strategy, social, digital, publicity, marketing creative and production, research, programming, legal, and multiplatform media)
• Author promotional briefs, creative briefs, presentation decks and experience and/or campaign recap decks to be shared with internal and external partners
• Serve as main point of contact for BM&G team-assigned projects and marketing asset requests by coordinating logistics and overseeing timelines and deliverables
• Support the team on projects that align with and further NBCU’s key priorities and goals, including but not limited to initiatives across Sports, NBC, and with Peacock by collaborating to support broader Bravo streaming marketing initiatives
• Contribute to the planning, implementation, and execution of revenue-driving events and/or consumer engagement promotions, activations, and partnerships with unwavering attention to detail (i.e. researching competitive landscape, brainstorming activation campaigns, and contributing to overall events calendar)
• Liaise with external vendors and agencies as well as internal stakeholders on delivering campaign assets and facilitating approvals
• Maintain project-specific budget tracks and manage tasks related to the department budget including processing and tracking all vendor invoices for payment, new vendor set-up, managing department related expenses
• Coordinate logistics for meetings and presentations with internal and external parties
• Continuously ideate, identify and share creative and strategic marketing ideas, conduct research on request and maintain a general awareness of industry trends, competitive environment, events and unique opportunities

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level