Associate Lead, Customer Commercialization

J.M. Smucker CoCleveland, OH
6dHybrid

About The Position

Your Opportunity as the Associate Lead, Customer Commercialization The Customer Commercialization (CC) Team serves as a critical conduit between Brand Marketing, Brand Commercialization, and the Field Sales Team.  In this position, you will own customer business planning to enable category and customer growth and represent customer strategies to key internal constituents.  You will translate National Go to Market Strategies (GTMS) into customer specific activation and incorporate SBA targets into customer level quotas and budgets. You will directly support the Grocery East Account teams. Location: Orrville, OH (Close proximity to Cleveland/Akron) Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

Requirements

  • Bachelor’s degree
  • 3+ years of CPG experience
  • Customer / sales facing experience
  • Proficiency in Microsoft Office
  • Proficiency in Spotfire, CAS or similar platforms
  • Demonstrated ability to build relationships with cross-functional partners to drive business results
  • Demonstrated understanding of customer strategies and retail environment

Nice To Haves

  • Prior experience and demonstrated understanding of an accrual-based trade system
  • Prior experience in other commercial areas including Sales, Marketing, Category Leadership, etc
  • Experience/interactions with Grocery retail

Responsibilities

  • Run Customer & JMS Business Planning
  • Develop and communicate customer roles and strategies within the Strategic Business Area (SBA)
  • Coordinate with internal functions to drive the customer planning process
  • Lead key customer planning activities internally – line reviews, innovation meetings, Joint Business Planning (JBP) and Top-to-Top meetings
  • Assist customer teams with Customer Strategic Plan build, roll-up and review
  • Execute against plan and monitor results against objectives (volume, spending, profit)
  • Tailor business drivers to meet customer key initiatives and growth drivers
  • Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans
  • Validate assumptions against key metrics (ROI, on strategy, etc)
  • Coordinate with necessary internal functions (Brand Commercialization, Revenue Growth Management, Customer Finance, Demand Planning, Customer Logistics, etc) to support key customer initiatives
  • Develop customer plans, budgets, and profit goals tied to JBP
  • Own final approval of customer specific plan
  • Work with Post Event Analytics/Sales Analyst to validate inputs and assumptions
  • Track progress against customer plan, supporting identification & action planning for risk and opportunity
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