Associate Integrated, Organic Social - Baskin Robbins

Inspire

About The Position

Are you obsessed with social trends and creating content that sparks conversation? Baskin-Robbins is looking for a social storyteller to lead our organic channels and connect with millions of brand fans nationwide. As Associate Manager, Organic Social, you’ll be the voice behind one of the world’s most iconic ice cream brands – crafting content that doesn’t just get likes, but sparks joy, nostalgia, and real connection. From coming up with craveable, creative content to engaging with our vibrant community, you’ll transform everyday moments into shareable experiences that make Baskin-Robbins part of the cultural conversation. This role is a chance to shape how millions experience Baskin-Robbins online. You’ll collaborate with creative minds across the brand, dive deep into analytics to optimize performance, and keep your finger on the pulse of what’s trending. If you thrive in a fast-paced, creative environment and love turning ideas into scroll-stopping content, this role is for you.

Requirements

Ability to deliver results and meet project deadlines.
Excellent project management skills (proficiency in Excel/PPT is key).
Detail-oriented approach and desire to achieve objectives accurately.
Ability to balance multiple priorities in a fast-paced environment.
Passion for culture, creativity, and bringing brand stories to life through social.
Ability to shoot and edit dynamic social content.
Excellent oral and written communication skills.
Personal integrity, humility, appreciation for teamwork, and a sense of humor.
Self-starter who can operate with minimal supervision.
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively.
Proven data interpretation capability.
Ability to learn new systems and workflows.
Bachelor’s degree in marketing, communications, or a related field.
2–5 years of experience in social media management, digital marketing, or related roles (consumer brand experience preferred)
Demonstrated experience with social media platforms, trends, and emerging technologies.
Experience with social listening, analytics, and community management tools.
Strong creative instincts and ability to develop engaging, brand-right content.

Responsibilities

Manage the day-to-day execution of Baskin-Robbins’ organic social media strategy across all platforms, ensuring alignment with brand priorities and cultural moments.
Oversee the content calendar, including planning, timing, and posting across channels.
Collaborate with cross-functional teams (Category Management, PR, Digital) to support integrated campaigns, product launches, and seasonal programs.
Act as key point of contact for social media agency; Manage day-to-day activities, work with agency to develop and curate engaging content.
Actively engage with the Baskin-Robbins social community, participating in real-time conversations and trends.
Support social listening and surprise & delight opportunities to strengthen brand affinity.
Use social analytics and reporting platforms (Sprinklr or similar social listening platform experience strongly preferred) to monitor performance, produce reports, and provide actionable insights.
Optimize content and engagement tactics based on data to improve reach, engagement, and brand impact.
Monitor competitive performance to ensure Baskin-Robbins remains a leader in social.
Assist with organic social components of brand campaigns, collaborations, and retail initiatives.
Support administrative tasks related to organic social media activities.
Stay agile and creative, with the ability to shoot dynamic social content and tailor it to each platform.