Organic Social Media Coordinator

Stratum Med•Champaign, IL

2d•Hybrid

About The Position

The Organic Social Media Coordinator will be responsible for the day-to-day execution of our organic social media strategy across multiple platforms. This role is crucial for engaging our diverse mix of shareholders, building brand awareness, and fostering a strong online community. The Coordinator should be a creative self-starter with exceptional organizational skills who can manage a high volume of original content from concept to execution within a structured approval process.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience.
1-3 years of hands-on experience managing organic social media for a brand or organization across multiple platforms.
Proven ability to create original, engaging, and brand-aligned content (copywriting, video, and imagery).
Use submitted video or stock video to create video content
Demonstrated proficiency with graphic design tools, including Canva and/or the Adobe Creative Suite (specifically Photoshop/Illustrator).
Exceptional written and verbal communication skills, with an eye for detail and the ability to adapt tone for different platforms and audiences.
Excellent project management, time management, and organizational skills, with the ability to manage multiple deadlines and diverse projects simultaneously.
High degree of professionalism, adaptability, and collaborative spirit to work effectively with cross-functional teams and demanding shareholders.

Nice To Haves

Experience with short-form video creation and editing (e.g., TikTok, Instagram Reels, CapCut).
Familiarity with Social Media Management software (e.g., Sprout Social, HubSpot, Hootsuite).
Basic knowledge of SEO and web traffic metrics.

Responsibilities

Shareholder Collaboration: Work closely with a diverse group of shareholders and departments to gather content ideas, align on messaging, and ensure brand consistency across all accounts.
Content Calendar Management: Develop, maintain, and manage a multi-platform social media content calendar, ensuring timely, relevant, and consistent posting aligned with organizational objectives and key dates.
Trend Monitoring: Proactively research and stay current on social media trends, platform updates, best practices, and algorithm changes to maintain maximum reach and engagement.
Original Content Creation: Ideate, write, and produce engaging, high-quality, and platform-specific organic content (text, images, short-form video, stories) for all assigned social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, etc.).
Graphic Design: Create visually compelling graphics and digital assets using Canva or Adobe Creative Suite (Photoshop, Illustrator, etc.) to support social media posts and campaigns.
Approval Workflow: Manage all content through an established internal review and approval process, ensuring all posts adhere to brand guidelines, legal requirements, and stakeholder sign-off.
Audience Interaction: Actively monitor all social channels, engaging with followers by responding to comments, direct messages, and inquiries in a timely, professional, and on-brand voice.
Social Listening: Monitor online conversations for brand mentions, relevant industry news, and potential reputation issues, escalating critical items to the appropriate internal teams.
Performance Tracking: Track, measure, and analyze performance across all organic social media platforms using native platform analytics and reporting tools.
Reporting: Prepare regular monthly reports on key metrics (engagement, reach, impressions, follower growth, website traffic) and provide data-driven recommendations for optimizing future content strategy and campaigns.