Associate Email Developer

Wolverine Worldwide•Rockford, MI

3d•Hybrid

About The Position

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®. Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders. In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally. Wolverine Worldwide is a Certified™ Great Place To Work®. As an experienced email developer, you will understand business needs across the Wolverine Worldwide portfolio of brands and deliver polished marketing email campaigns in Salesforce Marketing Cloud. You will be responsible for running and executing email marketing campaigns with a focus on best-practice email development, audience segmentation, implementation of custom solutions, A/B testing, automation workflows, and performance monitoring. You are an engaged self-starter who actively seeks opportunities to optimize solutions, business metrics, and the customer experience.

Requirements

1+ years of email marketing experience with understanding of audience segmentation, lifecycle marketing, email development best practices, and deliverability.
Technical fluency with HTML and CSS for email templates
Excellent analytical skills critical. Able to analyze data, understand the story behind the numbers, and be able to formulate and communicate recommendations to business partners.
Strong verbal and written communication skills.
Strong technical knowledge relevant to typical ecommerce environment

Nice To Haves

Salesforce, SQL, and AMPscript experience preferred.

Responsibilities

Execute and optimize marketing to drive a seamless consumer experience through email message HTML coding, proofing, targeting, and advanced scheduling.
Deliver email content that is optimized for all viewing experiences across clients, devices, and viewing modes.
Develop and advise retention team and brand partners on advanced coding solutions and opportunities within the SFMC tool suite.
Remain current on Salesforce updates and industry trends. Adapt existing programs and strategies accordingly and surface new opportunities.
Review incoming project briefs, develop solutions, communicate with stakeholders, manage workflow, and track any parallel development or dependencies.
Partner with brand teams and CRM for alignment of short and long term strategies.
Analyze and compile key learnings from email programs in order to optimize performance.
Be able to pivot quickly to accommodate the adaptive priorities in a retail environment.
Enjoy learning and facing technical challenges. Actively pursue personal growth.
Work closely with the content team to ensure brand aligned and effective email campaigns.
Perform duties consistent with the Company’s AAP/EEO goals and policies.
Perform other duties as required/assigned by manager.