Associate Director, US Pharma Payer Marketing, Enlicitide

MSD•North Wales, PA

1d•Hybrid

About The Position

Our marketing teams are passionate about bringing our medicines and vaccines to the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them. The Associate Director, US Pharma Payer Marketing, Enlicitide, will play a critical role in supporting the successful launch of Enlicitide and will be responsible for developing, refining, and executing market access strategies and solutions to support the launch. The individual will collaborate across functions including Brand Marketing, Integrated Account Management, Outcomes Research, Medical, GMAx, DHH, and Policy and focus on ensuring strong payer access, clear value communication and alignment across teams. In this role, the Associate Director will also monitor performance and provide feedback to ensure we are able to achieve appropriate patient access objectives and patient reach. The role will be responsible for Payer Marketing for Enlicitide, an investigational oral PCSK9 inhibitor, and may support other projects within the US Pharma Business Unit aligned with business priorities.

Requirements

Minimum of 5 years combined market access, marketing/sales leadership, account management, or consulting in the healthcare industry
Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments
Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
Strong knowledge of marketing principles and activating market research insights
Ability to translate market trends and customer needs into customer resources or tactics
Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
Demonstrated strategic thinking, problem solving, analytical critical thinking
Excellent leadership and communication skills
Demonstrated success in establishing, developing and maintaining business relationships
Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines

Nice To Haves

Experience developing market access and pricing / contracting strategies for pipeline products
Product launch or launch planning
Consulting/Stakeholder Management experience in cross-functional capacity

Responsibilities

Leverage market and customer insights to shape market access strategies
Develop payer customer segment strategy and promotional campaigns
Identify opportunities and support appropriate pull-through activities and payer related solutions for field sales and account management teams. Monitor payer feedback and market dynamics to inform tactical adjustments post-launch
Provide US payer input into Brand Marketing, Global Market Access Teams, new product planning, Integrated Account Management, Legal, Compliance, and Finance
Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)
Support US Finance in development of segment level forecasts in support of brand forecast