Associate Director, US Oncology Marketing, Patient Experience Strategy Lead, Intismeran Autogene

Merck • North Wales, PA

14d • Remote

About The Position

The U.S. Oncology business within our company is a growing and dynamic part of our company. We have an exciting opportunity to join our dynamic marketing team focusing on intismeran autogene, a cutting-edge individualized neoantigen therapy (INT), which represents a transformative approach to cancer treatment, as part of our alliance partnership.
We are seeking an Associate Director, US Oncology Marketing, Patient Experience Strategy Lead to shape the end-to-end patient experience for intismeran autogene. This role will define the foundational INT Patient Support Program (PSP) and Patient Experience strategy, and lead the go-to-market plans anchored to address key pain points in the treatment journey. The intismeran journey is uniquely complex with multiple patient and operational barriers across the end-to-end journey. Care coordination and logistical support through the INT PSP will be critical to enable a frictionless patient experience at treatment initiation through treatment completion. This role will collaborate with cross functional partners and peers to advance strategic planning, data orchestration, launch readiness, and continuous evolution of PSP strategy, ensuring data-driven insights inform the end-to-end program design and execution. The Associate Director will collaborate across the enterprise to ensure that strategic decisions and investments are guided by actionable insights and a comprehensive understanding of the patient experience.
The ideal candidate brings strong strategic thinking, deep understanding of patient support models that deliver across the end-to-end patient journey, and the ability to translate insights into recommendations that improve the patient support program design and effectiveness.
This role will also design and optimize the patient experience, developing strategies to address barriers that impact the full patient journey, including completion of the treatment journey.
This position will report to the Director, US Oncology Marketing, Patient Strategy and work cross functionally with multiple teams across the organization to support the launch of this innovative treatment.

Requirements

• 5+ years in pharma or healthcare, including experience with patient support, patient relationship marketing or adherence
• Patient Support Program and/or Hub experience is required
• Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and insights to make business decisions, and ability to build and monitor KPI reporting for performance and adherence metrics
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to plan, prioritize, execute, anticipate challenges
• Bachelor's degree or equivalent (BA/BS)

Nice To Haves

• Experience in the commercialization of complex therapies, including cell/gene therapy or radioligand therapy products
• Agency and vendor management
• Awareness and understanding of US commercial and regulatory requirements
• Marketing experience, ideally with a focus on patient engagement, CRM, and adherence strategy
• MBA or equivalent preferred

Responsibilities

• Patient Support Strategy: Define and shape PSP strategies tailored to the unique needs for individualized therapies, translating insights into actionable solutions for the patient journey.
• Strategic Collaboration: Partner across our company Access Program, Data Strategy, Customer Experience & Innovation teams to ensure PSP design optimizes integration opportunities across teams, and maps data accessibility across platform so that patient and operational barriers are mitigated.
• PSP Performance Measurement Framework: Establish and oversee PSP measurement frameworks and dashboards that enable data driven decision making and continuous patient journey optimization.
• Patient Support Program Delivery: Lead PSP launch planning, process mapping, and cross-functional coordination to ensure seamless go-to-market implementations and continuous improvement post-launch
• Patient Experience Optimization: Develop a comprehensive overview of the end-to-end intismeran treatment experience, and use patient, operational, and market insights to identify barriers and drive continuous improvement to the journey.
• Patient Support Innovation: Identify emerging analytical capabilities to enhance PSP and future-state design for intismeran
• Treatment Completion Strategy: Define support strategies that help patients successfully progress through key milestones in the intismeran treatment journey, including coordination at critical handoffs, mitigation of logistical barriers, and support for timely treatment initiation and completion.
• Oversee Budget: Manage budget and spend across agencies, and campaign development and execution while managing key AOR and vendor relationships
• Insights Orchestration: Synthesize and translate complex data sets to identify drivers and opportunities to optimize the patient journey by uncovering patient barriers and generating actionable recommendations for improvement.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays, vacation, and compassionate and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level