Associate Director, Marketing Strategy

Indie Consulting, LLC•Raleigh, NC

19h•$120,000 - $135,000•Hybrid

About The Position

About Indie Consulting Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond. We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact. At Indie, we’ve created a collaborative culture where growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you! Role Overview The Associate Director, Strategy is a senior strategic leader responsible for driving integrated marketing strategy across key client accounts while elevating the quality, consistency, and impact of Indie’s strategy offering. This role sits at the center of our client service model, ensuring that strategy is not just developed, but embedded across creative, activation, and performance workflows. You will serve as a trusted advisor to clients, a leader to internal teams, and a key partner in shaping how Indie scales its strategy capabilities. You will own the strategic direction of accounts, guide cross-functional teams, and help translate business objectives into clear, actionable marketing plans that drive measurable growth. This role is ideal for someone who can operate at both a strategic and operational level: setting direction, driving alignment, and leading strategy projects with clarity, consistency, and impact.

Requirements

7–10 years of experience in marketing strategy, consulting, or integrated marketing, ideally within an agency or consultancy environment
Demonstrated success leading integrated marketing strategies across brand, creative, and/or performance channels, with clear impact on business outcomes
Strong understanding of modern marketing ecosystems, including paid media, CRM, ecommerce, SEO, and emerging technologies such as AI and automation
Proven ability to lead and develop high-performing teams, providing clear direction, feedback, and mentorship while fostering strategic thinking and accountability
Exceptional communication and storytelling skills, with the ability to simplify complexity, drive alignment, and inspire action across clients and internal teams
Demonstrated ability to operate in ambiguity, prioritize effectively, and make sound, business-driven decisions with confidence
Strong client leadership skills, with the ability to build trust, navigate complex stakeholder environments, and guide strategic conversations
Curiosity and comfort with emerging technologies, with a willingness to test, adopt, and integrate AI into workflows and strategic output
Based in or willing to relocate to NYC or Raleigh, NC in a hybrid work environment
Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Responsibilities

Strategic Leadership & Client Impact: Lead integrated marketing strategy across accounts, serving as a trusted advisor who turns complexity into clarity.
Serve as a senior strategic partner to client stakeholders, building trust through clear perspective, confident leadership, and consistent delivery of business impact
Translate complex business challenges into focused, actionable direction that guides cross-functional teams across channels and disciplines
Own the strategic health and trajectory of accounts, proactively identifying risks, opportunities, and paths for growth
Drive alignment across teams to ensure strategy is consistently reflected in creative output, activation plans, and performance decisions
Maintain a high bar for clarity, rigor, and effectiveness, ensuring clients view Indie as a true growth partner, not just a marketing vendor
Team Management & Strategy Integration: Lead and mentor a team of strategists, providing feedback, development opportunities, and clear direction.
Lead cross-functional integration across strategy, creative, and activation to ensure all work ladders to a unified vision
Embed strategy into day-to-day workflows, ensuring alignment from planning through execution and reporting
Mentor and develop team members, strengthening strategic thinking, ownership, and client leadership skills
Drive clarity in roles, responsibilities, and decision-making to improve efficiency and reduce friction across teams
Elevate the quality and consistency of output across accounts, ensuring work is insight-driven and execution-ready
Adoption of Emerging Technology & AI: Drive AI integration, enabling efficient workflows, smarter outputs, and scalable processes that enhance internal operations and client impact.
Champion the adoption of emerging technologies, including generative AI, agentic workflows, and creative AI, to increase team efficiency and output
Identify opportunities to integrate AI into strategy, insights, reporting, and operational workflows
Lead test-and-learn initiatives to evaluate new tools and define best practices for team adoption
Enable the team to work smarter and faster by embedding AI into everyday processes without sacrificing strategic quality
Partner with leadership to shape how AI enhances Indie’s service offerings and client value
Insights, Measurement, and Performance Strategy: Lead the identification, interpretation, and application of insights across accounts, ensuring teams are grounded in insights and continuously optimized to drive measurable business impact
Lead the generation of audience, cultural, competitive, and performance insights that inform integrated strategy and creative direction
Establish clear learning agendas and ensure insights are consistently applied across planning, concepting, and activation
Own the interpretation of performance data across channels, translating results into clear implications and actionable recommendations
Ensure reporting answers what happened, why it matters, and what we do next, driving continuous optimization across teams
Define and evolve KPIs and measurement frameworks that connect marketing activity to measurable business outcomes