Associate Director US Market Access Opthalmology

MSD•North Wales, PA

2d•Hybrid

About The Position

It is an exciting time to join our company's Ophthalmology team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for patients with debilitating retinal conditions. The Ophthalmology portfolio is a top corporate priority for our company and will be a key growth driver for the US Market and our company. The Associate Director, US Payer Marketing, Ophthalmology, is responsible for developing and implementing market access strategies and solutions across the ophthalmology pipeline. The individual will lead the development and execution of the organized customer & key account strategy in preparation for launch. This individual will be responsible for shaping the engagement strategies for the ophthalmology key customer accounts, informing evidence and value needs, and ensuring launch readiness. This role will operate in a highly matrixed environment, partnering across various functions within our company to proactively address access barriers, define the future KAM model, and position the asset for optimal access at launch. This position will report to the Director, US Pharma Payer Marketing, Ophthalmology.

Requirements

BA/BS Degree
Minimum of 3-5 years' experience in pharmaceutical or biotech market access, payer strategy or account management
Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across payer segments, distribution models and channel dynamics
Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
Strong knowledge of marketing principles, with ability to leverage data analytics and activate market research for insights
Ability to translate market trends and customer needs into customer resources or tactics
Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
Demonstrated strategic thinking, complex problem solving, analytical critical thinking
Excellent leadership and communication skills
Demonstrated success in establishing, developing and maintaining business relationships
Strong collaboration, with “Win as one team” mindset

Nice To Haves

Pharm D, MPH or other advanced degree
Experience developing market access and organized customer engagement strategies for pipeline products
Previous experience in Ophthalmology
Product launch or launch planning
Consulting/Stakeholder Management experience in cross-functional capacity

Responsibilities

Develop the pre-launch KAM strategy & help define the future-state KAM model for the ophthalmology pipeline assets, including developing the value narrative and success metrics for launch and post-launch
Identify and segment priority ophthalmology key customer accounts based on existing market dynamics and desired engagement approaches
Identify unmet evidence needs and access drivers to inform HEOR, RWE and evidence-generation plans
Inform KAM role design, including aligning ways of working with other field teams and securing approvals for end-state roles & responsibilities
Develop and execute onboarding and training plan for KAM customers to ensure team readiness at launch
Support development of pre-approval information exchange (PIE) strategies where appropriate
Develop suite of key launch assets to support KAM engagement with organized customers to facilitate effective communication with customers
Define & monitor pre-launch and launch KPIs to assess team readiness & engagement effectiveness