Associate Director, US Divisional Marketer-East

Biogen SANDBOX • Weston, MA

13d

About The Position

Associate Director, US Divisional Marketer will be aligned to support one of four divisions, and responsible for driving divisional performance aligned with MS Portfolio Strategy. The incumbent will leverage marketing expertise, divisional level data, and customer insights to help design and implement a divisional marketing plan. As a key partner to the Divisional General Manager (DGM), the incumbent will represent the MS Portfolio as a single point of contact for divisional marketing in support of the DGM. The US Divisional Marketer will utilize local insights and divisional level data to proactively deliver actionable strategic imperatives, marketing mix recommendations, marketing solutions and promotional effectiveness insights that will help inform divisional execution of the national MS Portfolio Strategy. The incumbent will act as the lead in coordination with a peer team of brand and franchise marketers to operationalize execution of multi-channel or unique resources/tactics needed to address customer needs. The ideal candidate will have a strong marketing background and some level of customer-facing experience, as well as the ability to assimilate key insights and consequences of such insights to share across national and divisional teams. Through extensive customer-facing interactions (~25% customer-facing time expected), the incumbent will bring additional value by understanding the voice of the customer within an assigned division and actively help strengthen key relationships. Essential functions of the job include: Understanding local customer audience needs, geographic performance and insights supporting local opportunities to build a divisional marketing plan. The plan will be developed in conjunction with the Divisional General Manager (DGM) and cross functional partners on the Divisional Operating Team. Supporting the DGM in assessment of resource and investment requirements to achieve sustainable performance and growth targets (i.e., tailored resource deployment to support different customer segments and access levels; etc.) and meet local customer needs Collaborating with marketing partners (All MS Brands, Franchise, and Customer Audiences) to design marketing plans and support delivery of divisional needs Effectively influencing, collaborating, and communicating with cross-functional stakeholders, at all levels of the organization, as well as key external business partners. Synthesis of key local customer and market insights to inform changes to national strategy and national integrated product planning (ICP) Acting as lead member of Integrated Product Planning Process (ICP) to build a local to national strategy Spending a significant amount of time customer-facing (~25% +) to understand customer needs and strengthen key customer relationships including Health Care Providers, KMEs, Key Account (e.g. MS Centers) and Local Advocacy groups Manages and is accountable for the Divisional marketing budget +/- 2% variance LI-SRC6 Qualifications Qualifications: The ideal candidate will have a track record for: Strong personal drive and an action-oriented approach with demonstrated ability to synthesize customer needs with business needs, problem solve and execute the plan. Strategic T Additional Information Associate Director, US Divisional Marketer will be aligned to support one of four divisions, and responsible for driving divisional performance aligned with MS Portfolio Strategy.

Requirements

• Strong personal drive and an action-oriented approach with demonstrated ability to synthesize customer needs with business needs, problem solve and execute the plan.
• Strategic T

Responsibilities

• Understanding local customer audience needs, geographic performance and insights supporting local opportunities to build a divisional marketing plan. The plan will be developed in conjunction with the Divisional General Manager (DGM) and cross functional partners on the Divisional Operating Team.
• Supporting the DGM in assessment of resource and investment requirements to achieve sustainable performance and growth targets (i.e., tailored resource deployment to support different customer segments and access levels; etc.) and meet local customer needs
• Collaborating with marketing partners (All MS Brands, Franchise, and Customer Audiences) to design marketing plans and support delivery of divisional needs
• Effectively influencing, collaborating, and communicating with cross-functional stakeholders, at all levels of the organization, as well as key external business partners.
• Synthesis of key local customer and market insights to inform changes to national strategy and national integrated product planning (ICP)
• Acting as lead member of Integrated Product Planning Process (ICP) to build a local to national strategy
• Spending a significant amount of time customer-facing (~25% +) to understand customer needs and strengthen key customer relationships including Health Care Providers, KMEs, Key Account (e.g. MS Centers) and Local Advocacy groups
• Manages and is accountable for the Divisional marketing budget +/- 2% variance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees