Associate Director, US Brand Marketing – Influenza Vaccines

CSL Plasma • Summit, NJ

28d • Hybrid

About The Position

As the Associate Director, US Brand Marketing, you will serve as a strategic leader and brand ambassador for one of our key vaccines within our influenza vaccines portfolio. Reporting to the Director, US Brand Marketing, you will be responsible for developing and executing brand strategies that differentiate our offerings in a highly competitive and rapidly evolving market. You will collaborate cross-functionally to drive brand growth, enhance market positioning, and ensure alignment with commercial objectives across the U.S. market.

Requirements

• Bachelors' degree required, preferably in Life Sciences or Business/Marketing.
• Minimum 8+ years' marketing experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry
• Vaccines or buy and bill product experience preferred
• Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses
• Pharmaceutical/biotech/medical device sales experience is advantageous
• Some domestic travel required (e.g. sales meetings, field rides, conventions)

Nice To Haves

• MBA is preferred

Responsibilities

• Brand Strategy & Execution Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution for the brand with oversight from the Director of Brand Marketing.
• Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders in the vaccine decision-making process and align with specific market/customer needs.
• Support the holistic commercial offer by integrating clinical, operational, and financial value propositions into brand promotional messaging/tactics.
• Oversee agency management, MLR review, and budget management for the brand's promotional activities.
• Identify and monitor metrics to assess performance and execution of promotional activities.
• Cross-Functional Leadership Collaborate with Sales, CE, Market Access, Customer Ops, Medical Affairs, Regulatory, Legal, Policy, and Communications to ensure cohesive execution of brand strategies.
• Serve as the brand champion across internal and external stakeholders, including advocacy groups and professional societies.
• Market Insights & Competitive Intelligence Conduct and synthesize primary and secondary market research to inform brand decisions.
• Monitor competitor activities and market dynamics to proactively adjust strategies.
• Sales Enablement & Training Partner with Sales and Training teams to develop tools and resources that support field execution.
• Support workshops and assessments to ensure message mastery and alignment with commercial goals.

Benefits

• CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1.
• We are committed to the wellbeing of our employees and their loved ones.
• CSL Seqirus offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters.
• Our benefits are designed to support the needs of our employees at every stage of their life.
• Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL Seqirus has many benefits to help achieve your goals.
• Please take the time to review our benefits site to see what’s available to you as a CSL Seqirus employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees