Associate Director U.S., HCP Marketing Admilparant (IPF).

Bristol Myers SquibbPrinceton, NJ
1d

About The Position

This is a high‑visibility, high‑impact role at a pivotal moment for admilparant as we prepare for a potential first‑in‑class launch in idiopathic pulmonary fibrosis (IPF) and progressive pulmonary fibrosis (PPF). The Associate Director, HCP Marketing will be a foundational member of the admilparant US Brand Team, joining at an exciting and important juncture to help shape the brand’s HCP strategy, launch readiness, and early commercial success. The individual in this role will be responsible to develop plans and shape impactful tools and tactics to lead HCP personal and non-personal launch initiatives. This role requires both strategic thinking and hands‑on execution, working in close collaboration with cross-functional partners. The ideal candidate would have previous HCP marketing experience, strong critical thinking skills, experience in marketing execution, strong collaboration and communication skills to effectively influence and lead a broad cross-matrix team. Prior launch experience is a plus. This position will report to the Director, US HCP Marketing, admilparant.

Requirements

  • Bachelor's degree required; MBA or advanced degree a plus
  • Minimum 5 years of industry experience (pharmaceutical/biotech or related agency)
  • HCP marketing experience preferred with successful track record of US product launch experience also preferred
  • Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
  • Experience in managing external partners (eg agencies, consultants)
  • Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
  • Must have excellent communication skills (verbal and written) and project management skills
  • Highly organized with a strong attention to detail, clarity, accuracy and conciseness
  • Demonstrated ability to track and manage budgets effectively
  • Highly learning agile with ability to adapt to change in a dynamic launch setting
  • Track record of delivering strong performance in previous roles

Nice To Haves

  • Pulmonology (ILD), respiratory or orphan/rare disease experience is a plus

Responsibilities

  • Drive strategic planning and execution of HCP marketing IPF initiatives and tactical plan that support brand objectives and management of agencies/vendors
  • Ensure IPF tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
  • Partner with internal stakeholders and key agency partners to deliver against targeted scope of work
  • Manage HCP marketing budget and invoicing
  • Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
  • Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators
  • Work cross-functionally with marketing teams, sales, training, Medical, Market Access, Patient Access Support Solutions and CASA to ensure executional alignment
  • Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including ILD experts, community pulmonologists and pulmonology APPs
  • Be a product champion and cultivate expertise of PF
  • Lead congress and medical meeting planning and execution at key events including ATS, ACR, and CHEST, supporting meaningful HCP engagement with admilparant across the multidisciplinary treating community

Benefits

  • Health Coverage: Medical, pharmacy, dental, and vision care.
  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
  • Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Number of Employees

5,001-10,000 employees

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