Associate Director, HCP Marketing

Gilead Sciences • Foster City, CA

1d

About The Position

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. The Associate Director, Healthcare Practitioner (HCP) Marketing Oncology is a key position within the Oncology marketing team and will report to the Senior Director of HCP Marketing. This person will support brand strategy development and lead core promotion for a product to support metastatic triple-negative breast cancer (mTNBC and HR+/HER2-). The successful candidate will contribute in-depth oncology marketing expertise and work closely with internal stakeholders & external partners up to senior levels.

Requirements

• Outstanding business acumen, leadership, business case development, and budget management skills; demonstrated ability to drive business results.
• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision-making, and an entrepreneurial, solutions-oriented attitude
• Demonstrates responsiveness, attention to detail, and follow-through, coupled with the ability to prioritize/multi-task effectively
• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level
• Bachelor's Degree and Ten Years’ Experience OR Masters' Degree and Eight Years’ Experience OR Ph.D. and Five Years’ Experience
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
• Recognized expertise in implementing a pharmaceutical communication plan including generating publications, organizing continuing medical education activities and advocacy development.
• Must be very familiar with industry trends and remain current with competitor’s resources and practices.
• Must have a successful record of developing external relationships leading to brand advocacy.
• Must have a track record of successful pharma/biotech patient/community marketing with an understanding of expense budget planning and tracking.
• Proven ability to manage cross-functional teams or work groups as well as direct reports.
• Strong strategic thinker with ability to formulate, develop and execute strategy.
• Excellent analytical skills, demonstrated by the ability to identify and understand complex issues and problems, and interpret information in a manner that provides appropriate recommendations to senior management and across functional areas.
• Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
• Must possess sophisticated negotiating, influencing, project management and consulting skills.
• Organizational skill, including ability to follow assignments through to completion (bias towards execution).
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.

Nice To Haves

• MBA with eight years of experience in marketing in the Pharmaceutical/Biotech industry, preferably in small and large companies.
• Excellent written/verbal communication and presentation skills.
• Highly proficient in MS Office; skilled at using PowerPoint and Excel to interpret pharmaceutical product forecast models and quantitative analyses.
• Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization, and compliance requirements.

Responsibilities

• Lead development of key HCP personal marketing messaging and tactics for mTNBC and HR+ indications, including support of the launch.
• Lead implementation of new promotional brand campaign across all channels – primarily personal promotion tactics.
• Support development and implementation of mTNBC and HR+ POA in alignment with brand strategy.
• Support and optimization of investment across professional promotion
• Define the model for collaborating with the sales organization to identify key business issues, seek continuous feedback, and drive business results; pull through ongoing collaboration and engagement.
• Inspires the sales force as a passionate and persuasive brand champion.
• Ensure operational excellence and compliant activation of all key deliverables.
• Effectively manage agency partners to produce deliverables within timelines and budgets.
• Work closely with the promotional review committee to review and approve marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations, and policies.
• Develop and deliver presentations to various internal stakeholders, including the leadership team, field team, and cross-functional colleagues.
• Manage the marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans.
• Creates a culture where patients and customers are at the center of thinking and operations.
• Demonstrate Gilead's core values of Integrity, Excellence, Teamwork, Inclusion, and Accountability.

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees