Associate Director - Tradeshows & Conferences

Shi International Corp.•Somerset, NJ

41d•$110,000 - $130,000

About The Position

We're seeking a strategic and execution-focused Associate Director of Tradeshows & Conferences to lead our in-person event marketing efforts across ~20 major B2B IT events annually. This role will oversee both the logistics and marketing lifecycle of each event - from pre-event planning and promotion to onsite execution and post-event follow-up - ensuring every touchpoint drives engagement, brand impact, and measurable ROI. You'll lead a small team of event and marketing specialists, collaborate closely with internal stakeholders (sales, partner management, partner marketing, product marketing and campaigns management), and manage external vendors and venues. This is a high-visibility role with direct influence on pipeline generation and brand perception. The role will report directly to the Events leader at SHI.

Requirements

7+ years of experience in event marketing and logistics, preferably in B2B tech or IT.
Proven success managing large-scale tradeshows and conferences.
Experience leading small teams and working cross-functionally.
Strong understanding of event marketing channels and tactics.
Proficiency with Cvent and Marketo (or similar platforms).
Excellent project management, vendor negotiation, and communication skills.
Comfortable working in a fast-paced, matrixed environment.
Travel to conference site as needed to manage setup/breakdown of exhibit space, supervise supporting staff, and serve as a liaison between vendor and SHI
Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences.
The skill to assess market trends, consumer behavior, and competitive dynamics to inform strategic marketing decisions.
The capability to design and implement marketing strategies that align with the overall business strategy, driving organizational success through effective branding and market positioning.
Ability to build and maintain relationships with key stakeholders, including clients, partners, and board members, which is essential for fostering collaboration and ensuring organizational alignment.
Experience in developing and executing strategies to generate interest and support the sales process.
Understanding of IT industry trends and dynamics, ensuring continuous learning and staying ahead of market shifts.

Responsibilities

Own the end-to-end strategy and execution of tradeshows, conferences, and in-person surround events (e.g., happy hours, partner dinners).
Lead and mentor a team of 2+ event and marketing specialists.
Develop integrated marketing plans for each event, including email, paid media, organic social, signage, and out-of-home advertising.
Manage logistics including venue selection, booth design, staffing, travel, and vendor coordination.
Collaborate cross-functionally with sales, partner marketing, and product teams to align goals, messaging, and funding.
Oversee lead capture and post-event reporting, working with marketing operations to ensure attribution and ROI analysis.
Ensure brand consistency and high-quality execution across all event assets and experiences.
Manage budgets and timelines across multiple concurrent events.
Manage exhibit inventory with designated Exhibitor Appointed Contractor; including invoicing, inventory, maintenance, graphics
Prep booth materials for shipment with our designated Exhibitor Appointed Contractor; including construction, dismantling, and packing of various exhibit structures and inbound/ outbound shipping