Associate Director Strategic Customer Marketing, U.S. Diabetes Care

Becton Dickinson•Franklin Lakes, NJ

10d

About The Position

The Associate Director Strategic Customer Marketing will be responsible for leading the strategy and execution of Retail Marketing for the US Diabetes Care organization. The position will work in close partnership with US Sales Leadership to ensure that short and long-term growth objectives for the Diabetes Care US Region are achieved. Working collaboratively with the US Sales Leadership, Retail Account Managers, Marketing Team, Commercial Effectiveness, Customers, Analytics Team, Legal, Regulatory, Medical and Finance, this role will be the owner and driver of strategy development, functional planning, and execution of Retail Marketing programs

Requirements

BS/BA in Business, Life Sciences, or a closely related discipline.
MBA desirable.
A minimum of 15 years of relevant Marketing and Sales experience in in Pharmacy/Medical Device/OTC healthcare/ retail marketing desirable
Retail Pharmacy sales operations a plus
A minimum of 5 years of experience leading teams.
Understanding of adjacent white space categories
Knowledge of the Diabetes care market
Deep knowledge of Retail Drug Industry Trade (Wholesalers, Retail Chains, Independents, Buying Groups), Mail Order PBMs, Institutional, IDNs, GPOs and payors
Strong ability to gain access to and nurture retail customer relationships at all levels of the customer organization
Demonstrated ability to develop and implement retail/commercial strategies to deliver results.
Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.
Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
Strong strategic thinking and thought leadership capabilities to identify growth opportunities and prioritization
Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills for a wide variety of audiences
Strong leadership skills with an ability to set a vision, lead change and to motivate others.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities.
Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
Customer segmentation and targeting to inform prioritization and deliver relevant programs
Customer value proposition development to drive brand differentiation and customer loyalty
Creating, defining, and analyzing program data to learn and optimize programs
Development and execution of customer marketing plans
Selling and negotiation skills both with external customers and internal stakeholders
Strong cross-functional leadership skills
Excellent verbal and written communication skills
Ability to work in matrix environment
Drive for results
Solid business acumen
Willingness and flexibility to meet travel requirements (up to 35%)