Manager, Customer Strategic Marketing

Hasbro • Bentonville, AR

1d

About The Position

Subject matter expert in three critical areas: retail/shopper knowledge, program execution and internal collaboration between sales, category, and brand marketing. Serve as the Walmart shopper specialist utilizing data and insights that support the design of exclusive products, innovative programs and exciting promotions. Lead the development of engaging and relevant creative materials, media, and concepts built specifically for the Walmart shopper within the specified brand guidelines. Drive the exclusive product development process (conceptualizing, coordinating, brief writing, financial analyzing) to bring relevant, innovative toy/game solutions that meet Walmart's value proposition needs. Manage multiple activation budgets and supervise financial measurement and analysis against marketing programming. Assist in leading the coordination of various, large audience events i.e. customer previews/line reviews, sales, and marketing meetings. Establish yourself as a Retail Marketing specialist by sharing key learnings, competitive findings and industry news with Senior Leadership, US Marketing and Global Development teams on an ongoing basis while driving collaboration among such cross-functional partners.

Requirements

• Minimum of 5 years of dynamic experience in consumer-packaged goods marketing, sales or retail.
• Bachelor's degree in Marketing, Advertising or related field; MBA preferred.
• Experience with the development of fully coordinated retail programs and consumer promotions.
• Excellent communication skills: ability to provide clear and concise direction/feedback to internal and external partners.
• Experience in retail supplier environment.
• A strong ability to influence others to adopt your recommendations.
• Outstanding presentation skills.
• Sophisticated proficiency in Microsoft Office applications.
• Understanding of corporate financials.
• Positive relationship building and project management skills.
• A self-starter willing to try new things and think differently.
• Ability to collaborate and influence cross-functionally.
• Ability to make informed decisions quickly and keep performance on track.
• Strategic vision and in-depth understanding of how the shopper reacts to marketing vehicles.
• Analytical skills to identify projected sales, forecasted lifts and ROI measurement.

Nice To Haves

• MBA preferred.

Responsibilities

• Serve as the Walmart shopper specialist utilizing data and insights that support the design of exclusive products, innovative programs and exciting promotions.
• Lead the development of engaging and relevant creative materials, media, and concepts built specifically for the Walmart shopper within the specified brand guidelines.
• Drive the exclusive product development process (conceptualizing, coordinating, brief writing, financial analyzing) to bring relevant, innovative toy/game solutions that meet Walmart's value proposition needs.
• Manage multiple activation budgets and supervise financial measurement and analysis against marketing programming.
• Assist in leading the coordination of various, large audience events i.e. customer previews/line reviews, sales, and marketing meetings.
• Establish yourself as a Retail Marketing specialist by sharing key learnings, competitive findings and industry news with Senior Leadership, US Marketing and Global Development teams on an ongoing basis while driving collaboration among such cross-functional partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees