Director, Strategic Marketing & Brand

Axonify

1d • Hybrid

About The Position

Axonify is the leading learning and enablement platform, redefining frontline performance and empowering companies to achieve unmatched customer experience (CX), higher sales, improved workplace safety, and lower turnover. We are an AI-first solution, deeply committed to leveraging technology to solve real-world challenges for frontline teams. Our platform transforms slow, inconsistent, or unscalable work processes by integrating thoughtful AI, brain science, and personalized development. This approach ensures genuine impact, helping over 4 million people in 160+ countries unlock their full potential and achieve next-level performance. Our industry-leading 83% engagement rate demonstrates the power of our SaaS platform, which is built on a robust, future-ready AI foundation emphasizing crystal-clear data, continuous growth, and rigorous quality. If you thrive on turning challenges into opportunities, believe in the collective power of "we," aren't afraid to innovate with a "Let's try this" attitude, and are ready to help us lead the charge in AI-driven enablement, we want to talk to you. Let's change the game together! We’re looking for a Director, Strategic Marketing & Brand to lead the execution and operationalization of our brand, content, creative, and communications efforts. This role is responsible for translating Axonify’s product marketing strategy and company direction into high-impact brand assets, launch programs, and communications that support revenue growth and market credibility. The Director of Brand ensures that what Axonify says, and how it shows up, is clear, consistent, and effective, without redefining the strategy itself. This is a hands-on leadership role for an operator who excels at prioritization, sequencing, and delivery. You will lead the brand engine that turns strategy into action, partnering closely with Product Marketing, Performance Marketing, Enablement, and Sales.

Requirements

• 8–12 years of experience in B2B SaaS marketing, with depth in brand execution, content operations, or communications.
• Proven ability to lead and scale content, design, and communications teams in a growth environment.
• Strong operational instincts — able to prioritize, sequence work, and deliver under pressure.
• Experience supporting product launches and revenue-driven marketing initiatives.
• Excellent collaboration and stakeholder management skills, including experience partnering with Product Marketing and Sales.
• Strong editorial judgment and creative sensibility, with a bias toward clarity and impact over volume.

Responsibilities

• Brand & Narrative Leadership
• Execute and maintain Axonify’s brand strategy, messaging, and narrative as defined by Product Marketing and company leadership.
• Ensure Axonify’s voice and visual identity are consistently activated across all channels and customer touchpoints.
• Maintain and evolve brand systems, style guides, and creative frameworks to support scale and speed.
• Ensure brand presence reflects Axonify’s category position and value proposition accurately and consistently.
• Content, Creative & Storytelling
• Lead and develop a multidisciplinary team spanning content, design, and communications.
• Own the brand and content backlog, prioritization, and delivery cadence.
• Oversee production of high-quality assets that support product launches, sales enablement, demand generation, and customer advocacy.
• Drive efficiency and throughput across the brand engine through strong planning and workflow management.
• Communications & PR
• Manage external communications execution, including product and company announcements, press releases and launch communications, and analyst briefing preparation and follow-up.
• Coordinate with external agencies as needed to support launches and moments of amplification.
• Support executive communications by developing clear, aligned messaging and FAQs.
• Cross-Functional Partnership
• Partner closely with:
• Product Marketing (strategy, positioning, launch direction)
• Performance Marketing (campaign execution and scale)
• Enablement (sales readiness and asset adoption)
• Sales and Customer teams (proof, references, and field storytelling)
• Provide brand and creative support for product-assisted demand experiences and digital exploration journeys.
• Ensure brand execution supports revenue priorities without creating competing narratives.
• Leadership & Operations
• Manage, mentor, and develop team members, fostering a culture of clarity, accountability, and high performance.
• Establish and track KPIs related to brand execution, content effectiveness, and launch readiness.
• Regularly report progress, risks, and outcomes to Marketing leadership.
• Drive adoption of tools and AI-enabled workflows that improve content and creative efficiency.

Benefits

• An impactful product that gives back to the communities and frontline workers that support our everyday lives.
• People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.
• A diverse team that celebrates unique perspectives and experiences that add richness to our culture.
• Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees