Associate Director, SEO

IPG Mediabrands•New York, NY

About The Position

In this role, you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. Just as important for this role as discipline knowledge will be the ability to build client relationships as a key day-to-day point of contact. This involves presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view. The associate director will also be expected to contribute research to benefit both clients and the internal team. The right person for the role will be a confident, entrepreneurial self-starter who has proven success and can thrive in a fast-paced environment. It is expected that the candidate will be ready to manage people and pull in other help when needed.

Requirements

Substantial experience in digital marketing with an emphasis on SEO.
Substantial experience with tools relating to web analytics, SEO reporting, link, and technical analysis.
Experience collaborating or working in Paid Search and Social.
Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives.
Demonstrated track record of moving client partnerships forward to generate results and new business opportunities.

Nice To Haves

Comprehension of site development from conception and wireframes to build and development.
Solid understanding of HTML and dedication to white hat techniques.
Highly analytical with the ability to internalize the importance of performance KPIs such as ROI.
Familiarity with how both front end design and back-end servers can affect SEO performance.
Reliability to develop agendas, set up conference calls, and present either in-person or by phone.
Consistent organizational skills, attention to detail, and accuracy when working with numbers.

Responsibilities

Lead the strategy for presentation of audits, training, and reporting.
Build out cutting edge SEO services such as search as business intelligence and reputation management.
Lead, develop, and manage Manager, Sr. Analyst, and Analysts.
Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.
Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity and challenges for staff, and maintaining positive morale.
Identify opportunities to improve efficiencies and templatize/automate tactical work.
Clearly define elements of SEO projects to set expectations of what is and is not in scope.
Aid the director and VP in scoping both future projects and staffing.
Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.
Identify new opportunities for service line evolution and development.
Maintain good working relationships and sell in new projects where it benefits the client.
Share new developments (brand updates, team changes, industry news, etc.) within the team and thereby enable superior service to our clients.
Ensure direct reports are trained on research and reporting platforms to excel in their roles.
Main point of escalation for internal team questions and problem solving.
Aid team directors and client business leads with conflict resolution both internally and with clients, where necessary.
Evaluate team performance and make recommendations for direct reports’ training and development.
Support and drive corporate culture initiatives.