Associate Director, Search

Just Global

10h•$87,400 - $105,800

About The Position

Join the Just Global community. We're on a mission. Are you? Just Global: At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B. What you are accountable for: The Associate Director, Search is accountable for driving search strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media strategy and activation leads, this role leads and drives all aspects of the campaign life cycle as it pertains to paid search. In addition, the Associate Director, Search will be expected to help educate the agency on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation.

Requirements

Agency knowledge
B2B Marketing – Client Knowledge
B2B Marketing – Industry
B2B Marketing – Media Activation
B2B Marketing – Media Planning
B2B Marketing – Vendor landscape
Active listening
Ad platforms: Google/YouTube, Microsoft Ads
Analytics platforms: Google Analytics, Adobe Analytics
Challenge mediocrity
Commercially astute
Eye for detail
Organized
Other platforms: Asana, Basis, Nexelus
People management
Presentation skills
Prioritizing
Problem-solving
Solutions oriented
Stakeholder management
Storytelling
Upwards management
7+ years experience in a digital marketing environment, agency and/or client experience
7+ years experience with paid search platforms
5+ years managing a team of direct reports

Responsibilities

Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
Troubleshoot issues/concerns and work with online partners to resolve as needed
Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
Perform in-platform maintenance and optimizations
Oversee regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
Ensures Search team is accurately tracking all financial processes in a timely manner
Determine tracking and buying guidelines and special opportunities for specific accounts
Work closely with VP, Global Media Operations & Activation and VP/Director, Search to drive improved process across clients
Exhibit the ability to anticipate and solve problems
Own and foster growth in the relationships with agency partners, where applicable
Personal drive to onboard new clients with excellence by embodying our “Be One Team” value and collaborating with all internal teams and stakeholders throughout the onboarding process
Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid search landscape
Drive high-value customers to interact with our clients’ products and services
Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges
Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
Support the development and delivery of agency RFP responses and pitches, as applicable
Keep pace with search engine and PPC industry trends and developments
Specialize in topics that require cross-team collaboration; provide agency guidance/POV development as applicable
Core understanding and knowledge across digital media landscape and where paid search intersects
Participate and contribute to agency thought leadership initiative, as applicable
For select group of accounts, direct line management, mentoring, and coaching of team ensuring best practices are shared and maintained
Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
Manage relationships with search engine partners
Ensure process and activation best practices are used across select group of accounts
Mentors team members regarding SEM best practices and internal processes
Support internal training and development initiatives specific to SEM best practices and internal processes