Associate Director, Search

Known•New York, NY

6h•$100,000 - $125,000•Hybrid

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. As an Associate Director, Search, you own performance and optimization for the campaigns you’re on. You will lead paid search team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics.

Requirements

A degree from a well-regarded college or university
5+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance Search campaigns, ideally in a digital agency environment
Understanding of how Paid Search / SEM works with Display Media, Paid Social, SEO, Mobile, Social, and Attribution
Broad range of experience managing across verticals and direct response/branded campaigns
Understanding of the basic stats and math that inform smart media buying
Superb communication and presentation skills
Comfort going in-platform to pull analyses when necessary
In-platform experience with, Google and Bing Ads
Expertise designing high performance media Search campaigns --e.g. allocation, measurement plan, strategy, and scaling budgets
An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, delivering high quality output to meet the client’s expectations.
An ability to delegate tasks to small and junior teams
Highly collaborative nature
A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work

Nice To Haves

Experience multi-tasking in a fast-paced environment is a plus
Experience working directly with data scientists is a plus

Responsibilities

Driving performance for our media campaigns and amazing our clients, both by meeting their targets and creating insightful narratives
Design and author overall team strategy and approach to paid search management across multiple clients
Ensure best practice in all paid search activities as well as knowledge sharing across teams.
Manages and develops direct reports and is responsible for complete team development.
Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team.
Manage achievement of KPIs and deadlines.
Understanding the client’s overall business objectives and translating them into paid media
Coordinate search strategy with other media channels
Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
Occasionally communicating how modern techniques (e.g., ML models, optimization algorithms, and automation) can be used to optimize KPIs
Building analyses, stories, and slides for client media plans and reports