Associate Director, Retention Marketing, WSJ

Dow Jones & Company•New York City, NY

27d•Onsite

About The Position

About the Role: The Associate Director, Retention Marketing & Subscriber Cohort Analysis leads and is the 'go to' for subscriber retention analysis, insights, forecasting, and budgeting across Dow Jones' B2C brands including WSJ, WSJ+, Barron's, and MarketWatch. As Associate Director, you will develop a detailed understanding of why subscribers are/are not renewing their subscriptions through daily/weekly/monthly analysis of all subscriber cohorts. With that, you will then communicate and integrate these learnings with the rest of the team, and the wider teams to develop and optimize the overall retention strategy. This role requires a candidate with experience in subscription strategy and renewals, retention and pricing journeys. The Associate Director will be required to forecast retention performance (retention rates, churn, LTV, etc.) across all subscriber cohorts. In addition, you will be responsible for building a holistic retention strategy across Dow Jones' B2C wealth and investing brands, products, and services which include Barron's and MarketWatch. Reporting to our Senior Director, Retention, you will lead subscriber cohort insights/analysis, forecasting/budgeting and wealth and investing retention strategy, and collaborate cross-functionally with the Acquisition, CRM, Customer Service, Data Science, Finance, Product, and Technology teams. One Manager, Retention will report to you. You will work in our midtown Manhattan office 3 days every week.

Requirements

The willingness and ability to work in our midtown Manhattan office 3 days every week
10 years of experience working in customer/subscriber retention with a focus on building subscriber insights through cohort analysis and turning these into actionable strategies
Demonstrated ability to increase revenue through complex pricing strategies
Experience leading retention forecasting and budgeting
Expertise in subscription-based businesses
Experience managing a 7-figure P&L budget
Experience with analytics software (e.g. Adobe Analytics, Tableau)
Outstanding quantitative reasoning skills
A bachelor's degree in marketing or business administration required

Nice To Haves

Experience managing a direct report(s) preferred, but not required

Responsibilities

Report out retention insights through detailed cohort analysis of the full B2C subscriber base, in partnership with the data science team, to develop new retention strategies as well as optimize existing customer journeys.
Develop processes to turn insights and analyses into actionable strategies across pricing, communications, and customer experience, to increase retention and LTV.
Partner with the subscriber acquisition team to optimize the full funnel, across all cohorts and introductory offers, with the goal of driving long-term retention.
Lead all retention forecasting in partnership with data science and finance.
Drive the business narrative behind retention performance for individual subscriber cohorts and optimize strategies to grow revenue through improved retention.
Own the expense budget process for the retention team across all Dow Jones B2C subscriber cohorts.
Focus on retainment of wealth and investing subscriptions through a personalized retention journey and strategy.
Manage one Retention Manager to execute retention strategies, and oversee end-to-end UI/UX experimentations from concept to implementation to distilling resulting data.