Senior Marketing Strategist (Retention)

Principal Financial Group • Des Moines, IA

1d • $100,800 - $150,000 • Hybrid

About The Position

As a Senior Marketing Strategist on our B2C Marketing Team, you will play a pivotal role in shaping the retention marketing strategy for individual participant investment planning and products. Your primary focus will be on building loyalty, deepening engagement, and driving adoption through innovative, data-driven campaigns. Leveraging your advanced expertise in financial planning and wealth management marketing, you will act as a strategic marketing partner across business units. Additionally, you will lead the go-to-market strategy and drive operational transformation for Managed Services offerings in individual investment products, ensuring alignment with strategic priorities and collaboration across cross-functional teams

Requirements

• Bachelor’s degree or equivalent experience
• 6+ years of direct-to-consumer retention marketing experience.
• 4+ years of recent experience in sales strategy within managed services in the Financial Services and/or Fintech industry, with demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings.
• Advanced knowledge of omnichannel marketing strategies (email, direct mail, digital).
• Experience influencing business decisions, facilitating and/or participating in cross-functional teams, motivating and collaborating with key stakeholders, and implementing change management.
• Experience building strategic marketing programs that deliver on business goals.
• Strong verbal and written communication skills.
• Solid strategic and critical thinking skills.
• Ability to influence stakeholders and drive alignment across teams.
• Project and time management skills required for working within a fast-paced, nuanced business; must be able to juggle multiple projects and timelines at once.
• Strong Microsoft Office skills, specifically Excel required.

Nice To Haves

• Banking industry background is a plus.
• An understanding of the competition and market opportunities and customer experience

Responsibilities

• Lead development and execution of retention marketing strategies for individual participant personal investment products.
• Design campaigns to strengthen customer loyalty, deepen engagement, and drive adoption of personal investment solutions.
• Apply test-and-learn methodologies to refine retention approaches and maximize lifetime value.
• Partner with product, content, marketing strategiest and web experience teams to create integrated cross-channel promotional strategies.
• Ensure messaging consistency across email, direct mail, and digital experiences to drive customer loyalty and incremental sales between personal investing and broader retirement product offerings.
• Lead the execution of direct marketing initiatives, prioritizing creative testing and audience targeting strategies that foster and strengthen advisor relationships.
• Leverage data insights to optimize messaging, offers, and targeting strategies across multiple platforms.
• Cultivate a deep understanding of modeling, analytics, and consumer insights to inform retention and promotional strategies.
• Track, analyze, and communicate campaign results, using findings to improve future performance.
• Partner with and influence leaders across product, marketing, and digital teams to align on business objectives.
• Advocate for sustainable direct marketing experiences that support both retention and growth.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees