Associate Director, Paid Social

Omnicom Media Group US PHD•New York, NY

5d•$70,000 - $125,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth. Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations. We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management. We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy. If you’re reading this, we want to talk to you about joining our team as an Associate Director.

Requirements

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
Be a proactive self-starter
Possess general knowledge of direct and brand marketing principles and strategies
Have a deep understanding of the interactive marketing landscape
Have polished presentation, communication, and analytical skills
Have strong organizational skills, being able to manage multiple projects at once
Have online media sales and/or interactive ad agency experience
Know the difference between features and benefits and how to sell and deliver value!

Responsibilities

Team Leadership
Determine how to use Social resources most efficiently
Effectively manage and lead all Social team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Social team members on their client team
Oversight for on-boarding new clients within their office location
Ensure integration with other functional teams
Grow Business
Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure Social strategy aligns with client’s overall business goals and merchandise impact
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Owns Social portion of new hire training and onboarding
Identifies and develops new processes, strategies, frameworks, etc.
Alpha/Beta tests
Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
New External Channels/Products
Identifies and evaluates new channels and products
Recommends clients to test new channels and products
Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
Internal Products & Services
Helps with product marketing for existing Social services
Project manages development and testing of products and services
Identifies new products/services being delivered by client teams and determines potential to provide at agency level
Technology
Main point of contact for technology partners – competitive and campaign management
Identify and evaluate new technology providers in the space
Develop proposals for new providers recommended for the agency
Maintain repository of information about technology partners
Update technology RFIs/comparisons on periodic basis
Point of escalation for technology related issues
Responsible to ensure all client teams are informed about new providers or updates to existing technologies
Subject matter expert for client team questions, new business, sister agencies, etc.
Social Networks
Main point of contact for social networks
Oversee Insertion Order creation and process
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Social team or broader agency
Coordinate QBR from key engine partners
Coordinate with training lead on related certifications
Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
Having a passion for advertising and establishing yourself as a thought leader within the office
Proactively bring new ideas for the account for broader business impact
Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications