Associate Director, Paid Social

CMI Media Group•Parsippany, NJ

1d•$70,000 - $140,000

About The Position

Join us as the Associate Director of Paid Social, where you'll be at the helm of crafting and executing dynamic strategies for a major client! Dive into the world of social listening, innovative paid social campaigns, and cutting-edge social analytics. As the face of our client relationships, your exceptional communication skills will shine. In this role, you'll lead a talented team, fostering their growth and development while providing visionary thought leadership. Bring your creative ideas and social media expertise to the table to drive business growth and strengthen our client partnerships. Get ready to make a big impact and have fun along the way!

Requirements

7-9 years of social media experience
Natural leader with the ability to articulate strategies thoughtfully and to the point
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
Proven experience managing a team of direct reports consisting of junior, senior and leadership staff
Ability to create, grow and expand relationships with clients, vendors and internal stakeholders
Strong presentation and communication skills
Strong quantitative analysis skills
Ability to make recommendations of statistically significant data sets
Utilizes industry knowledge and experience

Nice To Haves

Healthcare/pharma experience is a plus!

Responsibilities

Primary strategic partner for assigned client(s) related to social media (strategy and paid)
Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands
Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others
Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space
Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
Manage team of social media analysts, helping them grow and develop into full stack social media marketers
Partner with the insights and analytics team to create and define measurement plans
Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
Provide oversight to analysts who manage the day to day social campaigns for clients
Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets
Leverage social listening tools to develop strategies and analyze competition and audience segments
Connect social media with other departments such as search (paid and organic), media and research
Work across both consumer and healthcare professional social media programs
Create social media campaigns that provide a benefit to the audiences our clients are targeting
Familiarity with regulated industries and how social media can be utilized within the regulations
Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands
Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
Help lead thought leadership efforts related to social media on behalf of CMI
Work alongside creative and PR agencies to adjust messaging based on social analysis
Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
Oversee social analysts and help them oversee the legal review and submission process for social media efforts
Create new and innovative ways for clients to engage brands
Manage social listening to identify influencers, trends, engagement, and content opportunities
Leverage social media tools to identify and if necessary report adverse events