Associate Director, Omnichannel Strategist

AstraZeneca • Wilmington, DE

2d • Hybrid

About The Position

Associate Director, Omnichannel Strategist Introduction to role: Are you ready to shape the future of customer experiences in life sciences? As an Associate Director, Omnichannel Strategist at AstraZeneca within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you’ll translate brand strategies into integrated customer experiences that drive business outcomes. Accountabilities: As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations. Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results. Essential Skills/Experience: Bachelor’s Degree or equivalent experience 5-7 years of experience in a relevant Marketing or Strategy role Proven track record in delivering integrated marketing programs with measured outcomes Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions Measurement & analytics with focus on strategic insights to inform optimization strategies Proven track record of leading teams without positional authority Desirable Skills/Experience: Advanced Degree in a relevant field Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels Media/Advertising agency experience Familiarity with agile ways of working Business requirement gathering experience Customer relationship management (CRM) experience Why AstraZeneca? When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. At AstraZeneca, we are driven by our mission to bring life-saving medicines to patients worldwide. Our innovative approach combines scientific knowledge with commercial acumen to spot opportunities and operationalize them swiftly. With a focus on improving patient experiences and outcomes, we thrive on energy and pace, fostering an environment where top talent can grow and make a significant impact. Join us on this journey to shape the future of BioPharmaceuticals and contribute to bending the global mortality curve. Ready to make a difference? Apply now and be part of a team that's transforming healthcare! Date Posted 16-Apr-2026 Closing Date 22-Apr-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.

Requirements

• Bachelor’s Degree or equivalent experience
• 5-7 years of experience in a relevant Marketing or Strategy role
• Proven track record in delivering integrated marketing programs with measured outcomes
• Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events
• Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
• Measurement & analytics with focus on strategic insights to inform optimization strategies
• Proven track record of leading teams without positional authority

Nice To Haves

• Advanced Degree in a relevant field
• Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
• Media/Advertising agency experience
• Familiarity with agile ways of working
• Business requirement gathering experience
• Customer relationship management (CRM) experience

Responsibilities

• delivering a sound strategic approach to the customer experience across digital and non-digital channels
• focusing on personalized campaigns that support brand objectives and compliance requirements
• partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities
• continuously monitor and evaluate brand campaigns for data-driven performance optimizations
• leveraging a unified strategy to create innovative omnichannel campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees