Associate Director, Omnichannel Strategy

Inizio Evoke • New York, NY

1d • Hybrid

About The Position

Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.
The Associate Director, Omnichannel Strategy will collaborate on the creation and execution of integrated marketing and communications plans for a specific set of clients and brands. In this role, you will serve as a subject matter expert for your accounts while partnering with other omnichannel strategists, members of the strategy team, and colleagues from various disciplines, including account management, project management, creative, data, technology, and media. You will have client-facing responsibilities, so strong presentation skills are essential.
The position offers flexibility for remote and hybrid work arrangements. You will report to the Director of Omnichannel Strategy.

Requirements

• 4+ years of agency experience with a foundation in healthcare/pharmaceutical marketing to healthcare professionals in a digital, engagement, or omnichannel strategy role
• Can manage client relationships and navigate multi-stakeholder environments
• Hands-on experience supporting agency new business efforts
• Proficient in creating impactful presentations

Nice To Haves

• Experience marketing to patients/consumers is beneficial, but not required
• Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics

Responsibilities

• Bring omnichannel experience across HCP audiences, strong fluency in media and channel capabilities, an understanding of content strategy, and a data-first mindset
• Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences
• Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life
• Thrive in both strategic planning and hands-on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan
• Collaborate with Inizio Evoke teams to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations
• Partner with account, brand strategy, and other omnichannel strategists to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging
• Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges
• Bring new innovative thinking to clients that propel their businesses forward
• Supporting business development from assisting in new business pitches
• Keep current on omnichannel best practices; trends, channels, technologies, and partners —both within and outside of healthcare

Benefits

• Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed