Associate Director, Omnichannel Strategist

AstraZeneca • Wilmington, DE

28d • Hybrid

About The Position

Are you ready to shape the future of customer experiences in life sciences? As an Associate Director, Omnichannel Strategist at AstraZeneca within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you’ll translate brand strategies into integrated customer experiences that drive business outcomes.
Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
At AstraZeneca, we are driven by our mission to bring life-saving medicines to patients worldwide. Our innovative approach combines scientific knowledge with commercial acumen to spot opportunities and operationalize them swiftly. With a focus on improving patient experiences and outcomes, we thrive on energy and pace, fostering an environment where top talent can grow and make a significant impact. Join us on this journey to shape the future of BioPharmaceuticals and contribute to bending the global mortality curve.

Requirements

• Bachelor’s Degree or equivalent experience
• 5-7 years of experience in a relevant Marketing or Strategy role
• Proven track record in delivering integrated marketing programs with measured outcomes
• Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events
• Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
• Measurement & analytics with focus on strategic insights to inform optimization strategies
• Proven track record of leading teams without positional authority

Nice To Haves

• Advanced Degree in a relevant field
• Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
• Media/Advertising agency experience
• Familiarity with agile ways of working
• Business requirement gathering experience
• Customer relationship management (CRM) experience

Responsibilities

• deliver a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements
• partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities
• continuously monitor and evaluate brand campaigns for data-driven performance optimizations

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level