Associate Director, Omnichannel Strategy and Execution

Johnson & Johnson Innovative Medicine•Horsham, PA

1d•Hybrid

About The Position

Johnson & Johnson Innovative Medicine is recruiting for an Associate Director, Omnichannel Strategy and Execution in Horsham, PA. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Purpose: The Associate Director, Omnichannel Strategy and Execution will lead the strategy, implementation, and measurement of the Omnichannel vision for Oncology brands. This individual will be responsible for working across functions and therapeutic areas to drive media and digital channel strategy across platforms and partners to enable a personalized, connected customer journey. This person will lead the implementation and enhancements of the customer journey to realize the omnichannel marketing vision, working collaboratively with marketers, IT, Media Excellence, agencies and analytics teams to build a connected system of products that enable personalization of the customer experience. They will design, develop and measure omnichannel capabilities (technology, training, process) to support personalized and predictive omnichannel engagement. Reports to the Director, Omnichannel Strategy and Execution. The individual must have exceptional leadership skills, having demonstrated the ability to lead collaboration across teams (internal and external), inspire without authority, and encourage smart risk-taking. This individual will be personally accountable for making Credo-based decisions and fostering a Credo-based culture. Core competencies include the following: Strong business/marketing and technical expertise in digital marketing channels including email, web, media, social, and Veeva CRM Deep expertise in digital marketing and best practices in all digital marketing channels Deep understanding of connectivity of the digital and sales/personal channels to other marketing channels Understand the components and integration of multiple products in the marketing technology ecosystem. Define, design and prioritize the data and business strategies for the brands that will help support the business needs, while increasing speed to market. Identify data gaps in the current landscape with regards to activation and partner with Commercial Excellence, Marketing, Field Leadership, and Media Excellence for seamless integration of data that will enable data activation to enable seamless customer experience. Partner with brand teams to design and implement a personalized customer journey using integrated content and channel strategy. Develop, implement and translate strategic KPIs to measure success. Partner with business stakeholders to support omnichannel and digital reporting/ analytics and work closely with advanced analytics & data science partners to uncover insights for omnichannel activation. Foster new data partnerships that will support enrichment and data analysis for your brand partners. Support the omnichannel strategy through development and pull through an integrated ecosystem that can be leveraged across therapeutic areas to enable a more personalized, supportive customer experience. Work with partners across sales, digital, media, website, and Veeva CRM to understand their needs to support in building an integrated, customer experience to drive impact. Collaborate with technology teams to prioritize, leverage and extend the capabilities of the MarTech / Salesforce ecosystem and work with marketers to implement the same. Partner with media agencies in defining strategies, capabilities and channels to best support brand goals and customer experience. (i.e., evaluation of programmatic partners, data partners for targeting, etc.). Work with media agencies and data partners to define future capabilities to support audience strategy, targeting and personalization across channels. Support smart risk-taking by contributing to the development of business cases and deployment of agile solutions that can be tested and optimized. Understand the evolving regulatory, compliance and legal environment with respect to privacy Work with media agencies and data partners to define future capabilities to support audience strategy, targeting and personalization across channels.

Requirements

A minimum of a B.A./B.S. is required
A minimum of 8 years relevant digital/marketing experience within healthcare or pharmaceuticals is required.
A minimum of 8 years of experience in media strategy and operations.
Ability to translate marketing performance data/KPIs and provide insight and recommendations based on brand goals and objectives is required.
Understanding of the digital ecosystem and platforms and how mobile, social, search, web, Veeva CRM, and offline channels work together to deliver a connected omnichannel experience is required
Ability to handle multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment required
Ability to lead without direct authority and influence a diverse group of team members to inspire change in a matrixed organization is required
Excellent collaboration and organizational skills required
Strong verbal and written communication skills are required including ability to simplify the complex and effectively use communication to influence and engage across all levels of the organization is required

Nice To Haves

Knowledge of the omnichannel capabilities and technology enablers preferred.
Oncology therapeutic experienced preferred
Experience working and leading Agile product design and in-market teams preferred
Knowledge of Data Models and data management preferred
Knowledge of Google Analytics is strongly preferred
Experience with 3rd party data providers is strongly preferred

Responsibilities

Lead the strategy, implementation, and measurement of the Omnichannel vision for Oncology brands.
Drive media and digital channel strategy across platforms and partners to enable a personalized, connected customer journey.
Lead the implementation and enhancements of the customer journey to realize the omnichannel marketing vision.
Design, develop and measure omnichannel capabilities (technology, training, process) to support personalized and predictive omnichannel engagement.
Define, design and prioritize the data and business strategies for the brands that will help support the business needs, while increasing speed to market.
Identify data gaps in the current landscape with regards to activation and partner with Commercial Excellence, Marketing, Field Leadership, and Media Excellence for seamless integration of data that will enable data activation to enable seamless customer experience.
Partner with brand teams to design and implement a personalized customer journey using integrated content and channel strategy.
Develop, implement and translate strategic KPIs to measure success.
Partner with business stakeholders to support omnichannel and digital reporting/ analytics and work closely with advanced analytics & data science partners to uncover insights for omnichannel activation.
Foster new data partnerships that will support enrichment and data analysis for your brand partners.
Support the omnichannel strategy through development and pull through an integrated ecosystem that can be leveraged across therapeutic areas to enable a more personalized, supportive customer experience.
Work with partners across sales, digital, media, website, and Veeva CRM to understand their needs to support in building an integrated, customer experience to drive impact.
Collaborate with technology teams to prioritize, leverage and extend the capabilities of the MarTech / Salesforce ecosystem and work with marketers to implement the same.
Partner with media agencies in defining strategies, capabilities and channels to best support brand goals and customer experience.
Work with media agencies and data partners to define future capabilities to support audience strategy, targeting and personalization across channels.
Support smart risk-taking by contributing to the development of business cases and deployment of agile solutions that can be tested and optimized.
Understand the evolving regulatory, compliance and legal environment with respect to privacy
Work with media agencies and data partners to define future capabilities to support audience strategy, targeting and personalization across channels.