Associate Director, Omnichannel Engine Business Product Owner

Bristol Myers Squibb•Princeton, NJ

16d

About The Position

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Summary: The Associate Director, Omnichannel Engine Business Product Owner, helps oversee Bristol Myers Squibb’s omnichannel orchestration and next-best-engagement engine as a key business product. This role supports the Director, Omnichannel Engine Business Product Owner, in defining and executing the product roadmap for decisioning and automation capabilities that guide actions, messages, and channel selection for each customer. The Associate Director collaborates closely with brand and Therapeutic Area teams to translate strategies into practical engine logic, supporting scalable N=1 engagement across Oncology, Cardiovascular, Neurology, and HIV portfolios. This position partners regularly with CRM/Marketing Automation and Taxonomy & Tagging teams, as well as Business Insights and Technology, to ensure integration with closed-loop measurement. The Associate Director aids in the design, testing, and optimization of operational workflows, models, and rules, including pilots of advanced analytics. They work cross-functionally to embed the engine into business processes and drive adoption, and may manage portions of a cross functional team and vendor partners focused on configuration and operations. This role acts as a key contributor connecting strategy, data science, technology, and frontline execution, helping ensure Bristol Myers Squibb’s omnichannel engagements are coordinated, relevant, and continuously improving.

Requirements

Bachelor’s degree in Business, Technology, Analytics, Health Sciences, or related field (Master’s preferred).
Minimum 5+ years in life sciences or pharmaceutical industry, including commercial operations, analytics, or digital transformation, with at least 3 years in omnichannel strategy or orchestration.
Practical experience with omnichannel platforms and tools (Salesforce Marketing Cloud, Veeva CRM/Engage, Adobe Experience Cloud, etc.).
Technical proficiency in data modeling, analytics, and API integration for commercial platforms.
Knowledge of commercial pharma data domains and syndicated datasets (IQVIA, Symphony Health).
Experience supporting predictive modeling, AI/ML deployment in marketing contexts, and analytics-driven marketing applications.
Demonstrated cross-functional collaboration and communication skills.
Familiarity with governance, compliance, and regulatory requirements in US pharmaceutical commercialization.

Nice To Haves

Omnichannel Orchestration & Decisioning Expertise Strong understanding of omnichannel strategies and how orchestration / NBA engines drive customer engagement. Experience designing or operating rules-based and model-driven decisioning systems in a commercial setting (ideally within the pharmaceutical or life sciences industry).
Data, Modeling & Analytics Fluency Solid grasp of predictive and prescriptive analytics concepts (propensity models, response models, recommendation systems) and new agentic concepts. Able to partner effectively with data scientists and analysts and translate between business questions and technical approaches.
Business Rules & Segmentation Logic Strong ability to define and govern business rules, segmentation, and prioritization logic that align with brand strategies and compliance requirements. Comfortable managing change-control processes for rules and logic updates.
Cross-Functional Collaboration & Influence Demonstrated ability to work with Marketing, Sales, Medical, Market Access, Business Insights and Technology, and Compliance stakeholders. Strong communication skills, with the ability to explain complex engine behavior and trade-offs in clear, business-relevant language.
Analytical & Results Orientation Uses data to evaluate engine performance, adoption, and incremental impact. Embraces test-and-learn approaches and iterative optimization.
Change Management & User Enablement Experience embedding new tools or capabilities into sales/marketing workflows. Skilled in training, stakeholder engagement, and driving behavioral change.
People & Vendor Leadership Experience leading matrixed resources in technical or analytics-heavy environments. Comfortable managing vendors and ensuring delivery quality against SLAs.

Responsibilities

Omnichannel Engine Product Strategy and Roadmap Support the Director, Omnichannel Engine Business Product Owner, in refining and executing the product vision and roadmap for the omnichannel orchestration and next-best-engagement engine. Help align engine strategy with commercialization goals, Therapeutic Area launch plans, and the broader omnichannel capability roadmap. Recommend updates to the roadmap based on business needs and new developments in analytics and AI.
Translate Brand & Therapeutic Area Strategies into Engine Logic Work with brand and Therapeutic Area teams to understand customer journeys, strategies, and priority actions. Translate strategies into business rules, triggers, eligibility logic, and prioritization frameworks within the engine. Ensure orchestration logic reflects field, digital, patient, and access channel nuances.
Partner with Business Insights and technology on Models and Algorithms Collaborate with Business Insights and Technology teams to develop, deploy, and refine predictive and prescriptive models (e.g., propensity, response, next-best-action). Define the operational requirements for models to run within the engine (inputs, refresh cadence, thresholds, guardrails). Help interpret model outputs and ensure they are translated into actionable, understandable recommendations for end users.
Design and Optimize Orchestration & Automation Workflows Define and maintain standard orchestration workflows that determine how recommendations are generated, prioritized, and delivered to channels. Partner with CRM and Marketing Automation teams to ensure recommendations are seamlessly executed across relevant systems. Implement and manage A/B tests, champion–challenger approaches, and other experiments to improve engine logic and outcomes.
Build and Maintain Closed-Loop Measurement Define closed-loop processes linking recommendations, actions taken, and customer responses back into the engine. Partner with Business Insights and Technology teams to design dashboards, metrics, and diagnostics for engine performance (e.g., adoption, recommendation quality, lift vs. control). Use insights to refine business rules, model configurations, and orchestration workflows.
Ensure Integration with Data, Platforms & Taxonomy Standards Work with Business Insights and Technology, and the Taxonomy & Tagging COE to ensure the engine has access to the right structured data, tags, and identifiers. Support integration of the engine with CRM, marketing automation, content systems, and analytics platforms via APIs and data pipelines. Advocate for data quality, timeliness, and standardization as foundational requirements for engine performance.
Drive Adoption, Change Management & Ways of Working Partner with Sales, Marketing, Medical, Market Access, and Business Insights and Technology teams to embed engine recommendations into daily operating rhythms (e.g., call planning, digital campaign planning). Develop training materials, playbooks, and communication plans to help users understand, trust, and act on recommendations. Facilitate user feedback loops to identify adoption barriers and inform future enhancements.
Manage Risk, Governance & Compliance Ensure that business rules and model-driven recommendations operate within compliance, legal, and regulatory guardrails for pharmaceutical promotion. Maintain documentation and approvals for key rules, logic changes, and model deployments. Coordinate with Compliance, Legal, and Medical to update logic when policies, labels, or regulations change.
Lead Team, Vendors & Budget Within Scope May oversee portions of a team and assigned vendor relationships related to engine activities. Support the Director, Omnichannel Engine Business Product Owner in tracking engine-related budget, licenses, services, and innovation efforts.

Benefits

Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

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