Associate Director, Omnichannel Enablement Lead

Sanofi•Cambridge, MA

1d•Onsite

About The Position

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions, and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. The Go-to-Market Capabilities (GTMC) organization is designed to deliver best-in-class capabilities across the board, bringing value and excellence to Sanofi’s commercial operations globally and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and a reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer-centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, new product launch expertise, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes. The NA GTMC OC team has been created to: Unlock true cross-brand omnichannel marketing capability and integrate innovations that accelerate brand marketing outcomes Free up capacity in marketing teams to focus on brand and content strategy Accelerate and standardize omnichannel operations processes Improve the sharing of best practices Clarify accountabilities for day-to-day marketing activities, as well as long-term improvement efforts Realize efficiencies and economies of scale across the North America and Global marketing organizations The Associate Director, Omnichannel Enablement – [DUPIXENT] is the primary interface between brand marketing teams and the GTMC Omnichannel Team and is accountable for overseeing the key processes that transform a brand’s customer engagement plans into high-performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement. They are responsible for the end-to-end development and execution of an integrated HCP and/or Consumer engagement plan for the Dupixent indication team to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. The Associate Director, Omnichannel Enablement, will also be accountable for managing omnichannel capability development for their assigned brands and ensuring that brand marketers adopt best practices. About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to develop medicines and vaccines that treat and protect millions of people worldwide. Together, we chase the miracles of science to improve people’s lives.

Requirements

Continuous optimization mindset, constantly looking for further improvements without disrupting quality or speed to market
Deep knowledge and understanding of omnichannel marketing principles
Understanding of general marketing tactics, processes, and requirements for execution of tactics
Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
Excellent verbal and written communication skills
Collaborative, high-energy team player
Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
Bachelor's degree in business, marketing, or technology, or equivalent experience
5+ years of experience in omnichannel or digital marketing execution required, with the majority of that experience in pharmaceutical, life sciences, or biotech preferred
5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
Experience managing external vendors
5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization

Responsibilities

Serve as brand team liaison for the greater GTMC OC team, ensuringa single point of accountability and coordination of all Omnichannel activities
Be a renowned and credible “go-to” expert for Marketers at all levels, bringing Omnichannel thought leadership while coaching and sharing knowledge when and where required
Drive effective pull-through of customer engagement plans into a comprehensive, analytics-driven omnichannel strategy, aligned with key stakeholders and brand priorities
Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision
Design and maintain customer journey maps, brand roadmaps, etc. (for HCPs, Consumers, and other customer types), and drive alignment of brand content and digital channels to deliver superior customer experiences
Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors
Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts
Partner with both OC Analytics and Advanced Analytics teams to manage and report on omnichannel campaign performance with emphasis on actionable insights and measurement against KPIs and benchmarks
Partner with web, media, and CRM channel colleagues to create effective content pull-through and enablement processes that are grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities - ensuring fast speed-to-market and alignment with brand needs
Partner with the New Capabilities team to drive the business need discovery process, use case alignment, and readiness assessment related to enterprise capabilities (Turing, GenAI, marketing automation, etc.)
Partner with other Omnichannel Leads to ensure the sharing of best practices among brand campaigns, and between brands and BUs
Support the onboarding and upskilling of North America and offshore colleagues
Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
Contribute to knowledge sharing and upskilling programs
Drive a culture of innovation by continually challenging the status quo to adopt new digital approaches through experimentation
Drive excellent working relationships with agency and vendor partners
Drive cultural change through the championing of an agile, customer-oriented mindset

Benefits

Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or a lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.

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