Associate Director, Omnichannel Strategist

AstraZeneca • Wilmington, DE

24d

About The Position

Associate Director, Omnichannel Strategist Introduction to role: Are you ready to shape the future of customer experiences in life sciences ? As an Associate Director, Omnichannel Strategist at AstraZeneca within the US BBU Innovation and Business Excellence team , you'll be at the forefront of designing seamless customer experience s that align with brand and enterprise goals . You will engage US Brand teams, agenc ies , and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you ’ ll translate brand strategies into integrated customer experiences that drive business outcomes. Accountabilities: As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations . Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results .

Requirements

• Bachelor’s Degree or equivalent experience
• 5-7 years of experience in a relevant Marketing or Strategy role
• Proven track record in delivering integrated marketing pro grams with measured outcomes
• Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events
• Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
• Measurement & analytics with focus on s trategic insight s to inform optimization strateg ies
• Proven track record of leading teams without positional authority

Nice To Haves

• Advanced Degree in a relevant field
• Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
• Media/Advertising a gency experience
• Familiarity with a gile ways of working
• Business requirement gathering experience
• Customer relationship management (CRM) experience

Responsibilities

• Delivering a sound strategic approach to the customer experience across digital and non-digital channels
• Focusing on personalized campaigns that support brand objectives and compliance requirements
• Partnering with and educating stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities
• Continuously monitoring and evaluating brand campaigns for data-driven performance optimizations
• Leveraging a unified strategy to create innovative omnichannel campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Director