Associate Director of International Recruitment and Admissions - MSUAASF Range C

Minnesota State Colleges and Universities • Saint Cloud, MN

6d

About The Position

The Associate Director of International Recruitment and Admissions is responsible for implementing the comprehensive marketing and recruitment plan to meet the University’s goals of internationalizing the campus. This position develops and coordinates communication to enhance relationships among prospective students, regional partners, and the global community. Responsibilities include CRM (Liaison) management and development, recruitment strategy implementation, marketing material development, social media strategy, management of Husky International Ambassador Program, website and data analytics, engagement with prospective students, and admission decision making.

Requirements

• Master’s degree and one (1) year of professional higher education experience in admissions, international education, programming and advising, or another student services area involving management of programs and services OR Bachelor’s degree and two (2) years of professional higher education experience in admissions, international education, programming and advising, or another student services area involving management of programs and services
• Demonstrated effectiveness in publication development, marketing, web design, and communication strategies
• Ability to serve as a Designated School Official (DSO)
• Excellent oral and written communication skills and cross-cultural sensitivity and presentation skills
• Demonstrated ability to work with a diverse population of faculty, staff, and students
• Excellent public relations skills and ability to promote SCSU to prospective students
• Experience and/or strong potential in international admissions and advising
• Knowledge of and/or strong desire to understand higher education systems around the world.

Nice To Haves

• Experience with data analytics, search engine optimization and metadata to support strategic communication and marketing (ie. Google analytics, search improvement via tagging and purchased escalation, etc.)
• Ability to identify key data reports and information needed to support progressive communications and marketing
• Demonstrated effectiveness in web page maintenance, editing software (Adobe suite or similar), and social media marketing
• Overseas study, work, living, or travel experience
• Experience with Liaison or similar CRM
• Experience with SEVIS and prior position as DSO/ARO.

Responsibilities

• Implementation of overall international recruitment strategy for international NEF, NET, IEC, Grad, joint and dual degrees, short-term programs, online, US and foreign government sponsored, and Semester at SCSU students
• Admit students in compliance with government regulations regarding international students
• Collect and evaluate international student application documents
• Travel to and promote St. Cloud State University at recruitment and outreach activities, conferences, fairs, meetings, and training events
• Develop and implement a comprehensive communication plan in collaboration with campus partners (University Communications, Undergraduate Admissions, Graduate Admissions, Records and Registration, etc.) for prospective students at every stage of the recruitment process. This includes CRM strategies, electronic messages, and social media campaigns
• Collaborate with academic departments for specific communication plans
• Work with University Communications to create, edit, and produce printed or online international admissions marketing materials
• Coordinate promotional and information materials to promote St. Cloud State University including printed materials, emails, text, telephone outreach and marketing campaigns while maintaining University brand guidelines
• Coordinate and manage International Admissions website content
• Create the plan and strategy for recruitment fairs based on market knowledge and best practices in consultation with campus partners
• Support admissions events planning and preparation
• Develop and implement social media strategy based on region and country specific social media platforms
• Manage and implement the Husky International Ambassador Student Program and recruitment initiatives including recruiting, selecting, training and supervising the students.
• Assistance with the implementation of broader institutional international education plan including but not limited to education abroad and away, international student and scholar services, and international admissions and partnership
• Additional duties as assigned

Benefits

• 11 paid Holidays
• Vacation Time
• Sick Time
• six weeks of Paid Parental Leave
• low cost medical and dental insurance with low deductibles ($250 - $1500)
• a Pension Plan
• 457(b) and 403(b) retirement plans and other retirement investment options
• pre-tax medical and dental expense (with roll-over option) and dependent care accounts
• employer paid life insurance
• short and long term disability
• professional development and a tuition waiver program for employees and their dependents

What This Job Offers

• Job Type: Full-time
• Career Level: Director